The Logo designing process is one of the most important steps in business promotion and branding. A logo is the visual representation of your business, it should be attractive and meaningful. To stand out from your competitors you need a logo that encompasses much more than mere graphics. In this article, we will outline 10 top rules for logo designing that if followed properly will bring you positive results.
A preliminary study is a must before you decide on the elements of your logo. Try making rough sketches of what you have in mind, merge them, delete or add certain elements, and see which one of your designs appears to be the most eye-catching.
2. Make it easy on the eye:
A good logo is the one that is simple yet captivating and easy on the eye. If your preliminary image contains extra or useless items, remove them. Try to make it unique, bold and memorable.
3. Proper scale:
Your company logo is going to be one of its special features, so it needs to be professional looking as it is a representation for the organizations brand going forward. The size of your logo matters a lot because when printed on a paper, some logos are scaled down and their resolution is compromised in this process. Make sure you choose the best size and resolution, so that it looks good even when the size is increased or decreased depending on where it is utilized.
4. An image that goes well with your company:
If your logo contains an image, make sure it matches with what your business is all about or represents.
5. Proper use of colors:
Too many bright colors makes it difficult to see the image and notice what it represents. Make sure your logo looks equally captivating in grayscale and other types of special effects.
6. Use font that is unique but legible:
Avoid using common font faces like Times New Roman and make sure the font you choose is easy to read. Experimenting in this area is not a good idea so try to stick with the standards.
7. Your logo rightly identifies your brand:
Recall all those popular brand logos like Pepsi and Nike, that are examples of simplicity of logo design. Whenever we see them we recognise them immediately.
8. Simplicity is the best policy:
With so many graphics tools and image editing software out there, one feels compelled to try different options using a lot of special effects and bold colors. However, when it comes to logo design the best thing to do is to stick with minimalism.
9. See other logos but do not copy:
It’s a great idea to look at other company logos that are either your competitors or belong to another industry. This is just to confirm that you produce something unique and not seen by anyone before.
10. Do not use details that will be missed:
Designing too much of an intricate image is not going to gain you anything because the details are often missed by the viewer. So, stop wasting time in embedding hidden images or messages in your logo.
Follow the above mentioned tips to design a striking and momentous logo for your brand that will become its identity for the years to come.