What is your brand personality?

Brand personality is often an understated aspect of a company. But no matter what business goal you’re trying to achieve, brand personality can save you from failing at every hurdle. Who was born with a personality? Identifying your personality can be more complex than you can imagine. How would you describe yourself? Each of us […]

Brand Archetype – Types, Uses, and Examples

What is a brand archetype? When you’ve already identified your logo and brand name, it’s time for you to have a much deeper understanding of your brand elements. To start, keep in mind that the visual elements can go beyond aesthetics through brand archetypes. Brand archetypes are messages, values, behaviours, and symbology that give character […]