AI Prompts for Digital Marketers: The Good, the Bad, & the How-To’s

A digital illustration of an outstretched hand with three floating buttons labeled "Generate|", "Write a|", and "Refine|" set against a blue gradient background.

Recently updated on June 5th, 2024 at 01:52 pm

AI text generators are powerful tools, but they’re not magic wands.

Have you come across ChatGPT, Bard, Jasper AI, or Copy AI? If you’re in digital marketing or own a business, chances are you’ve tried out an AI text generator once or twice. And if you haven’t, you might be contemplating whether they’re worth exploring.

These AI-driven tools are adept at churning out content. Will it read well? Absolutely. Will it be distinctive and targeted enough to convert customers? Perhaps not. While AI-generated content serves as a convenient starting point, it often lacks the unique touch needed to captivate audiences and drive conversions. Sure, it’ll save you plenty of time. But to get the most out of AI content, your AI prompts for text and images need to be crafted the right way.

What are AI Prompts?

AI prompts are the instructions you give to create generative text or AI art. They’re the input that shapes the content these tools generate. It can be a basic prompt like ‘Explain digital marketing‘. Or, it can be more detailed, such as ‘Effective digital marketing tips for small e-commerce businesses targeting Gen Z.’ Either way, the quality of the output depends on how clear and specific your instructions are. In the end, a good prompt is what will get you good results.

In a professional setting, tailored prompts are crucial when using these tools for content creation. This ensures your output matches both your business objectives and your audience’s expectations.

Understanding AI Art Prompts & Generators

The introduction of AI text generators was quickly followed by the emergence of AI art generators. These include DALL-E 3 (ChatGPT), Jasper Art, Midjourney and Open Art. Their rapid rise us a testament to how fast AI is evolving. Just like with AI text generators, nailing down detailed prompts is key for AI art generators to deliver the goods.

That all said, let’s talk about why using AI-generated art for marketing isn’t always the safest bet:

  1. Unoriginal Style: AI art sometimes lacks that special something to make it stand out. And, in marketing, standing out is kind of a big deal. No matter which AI tool you’re using, you still need to come up with creative image prompts. There’s a whole AI art community based around uncovering great art prompt ideas – it’s not going to come to you overnight.

  2. Feels a Bit Flat: AI-generated art might miss the emotional depth that human-made art brings to the canvas. Marketing lives and dies on hitting that emotional note with its audience. Effective prompts that can create images that tug on the heartstrings are few and far between.

  3. Messing with Brand Vibes: Using AI art can totally mess with your brand’s vibe. Consistency is key in branding, but an art generator doesn’t act like it’s one single artist. Instead, it draws from an enormous pool of different artistic styles and genres. It takes a lot of discipline in your art prompts to keep an AI image generator on track.

  4. Legal Headaches: If you’ve been reading the news, then you know there are a lot of legal and ethical questions around using AI-generated art commercially. Copyright and artist ownership laws are still catching up to how we use AI art tools. In all honesty, no one can say that there’s no risk involved in using AI art for your business.

In a nutshell, AI art generators gift small teams with massive artistic potential. But using AI creations for marketing might need a pause for thought.

What are some good AI prompts?

Robot hand

Below is a list of 7 basic AI prompt examples for generative text. These prompt ideas are useful for different kinds of businesses, acting as templates to generate text for a range of content. From crafting engaging blog posts to composing compelling email campaigns, these prompts give you a structured approach to using AI technology in content creation.

How-To Guides:

Template: “Write a how-to post on [topic] for [target audience].”

Example: “Write a how-to guide on optimising social media ads for small businesses targeting millennials.”

Product Descriptions:

Template: “Create a product description for [product name] highlighting its features and benefits.”

Example: “Create a product description for our new line of eco-friendly reusable water bottles, emphasising durability and sustainability.”

Blog Posts:

Template: “Craft a blog post about [topic] providing valuable insights for [target audience].”

Example: “Craft a blog post about remote work productivity hacks, providing valuable insights for freelancers and remote teams.”

Email Campaigns:

Template: “Compose an email campaign announcing [product/event/news] to [target audience].”

Example: “Compose an email campaign announcing our upcoming Black Friday sale to our subscriber list, highlighting exclusive discounts and early access.”

Social Media Content:

Template: “Generate social media captions for [platform] showcasing our latest [product/event/news].”

Example: “Generate social media captions for Instagram showcasing our latest product launch, emphasising its unique features and limited availability.”

Press Releases:

Template: “Draft a press release announcing [announcement/news] for [company/organisation].”

Example: “Draft a press release announcing our partnership with a leading sustainability organisation, highlighting our commitment to environmental stewardship.”

Website Copy:

Template: “Write website copy for [page] that effectively communicates our brand story and offerings.”

Example: “Write website copy for our ‘About Us’ page that effectively communicates our brand’s mission, values, and history.”

Benefits of a Detailed AI Prompt

Crafting detailed AI prompts offers numerous advantages for businesses delving into AI-driven content creation. Here’s why investing the time to master precision prompts can make a significant difference:

Enhanced Relevance

Obviously, when you provide clear prompts, AI systems better understand what want. This results in content that hits the mark for your business goals.

Improved Efficiency​

With precise prompts, the content creation process becomes smoother and quicker, giving you more usable content more often when you're experimenting.​

Targeted Messaging​

Detailed prompts help you tailor your content to specific audiences, ensuring that it resonates with their unique preferences and needs.​

Consistency in Brand Voice​

By giving clear direction, your brand's voice stays consistent across different channels, boosting recognition and trust among your audience.​

Optimised Creativity​

Thoughtful prompts spark creativity, encouraging AI systems to explore diverse ideas and perspectives, leading to fresh and engaging content.​

Cost and Time Savings​

With detailed prompts, you often avoid the need for extensive revisions. This ultimately saves you resources and accelerates the content creation process.​

Pitfalls to Avoid

When you first jump onto ChatGPT and start hammering out AI prompts, the whole thing really does seem like a breeze. However, over time, you’ll find out that you need to steer clear of many potential pitfalls. Here’s a quick heads up for the kinds of things you should avoid:

Vague Instructions

Avoid providing vague or unclear prompts. This can result in content that misses the mark and requires revision.

Overly Complex Prompts​

While detail is crucial, it can go too far. Overly complex prompts may confuse AI systems, leading to convoluted or off-topic content.​

Neglecting Target Audience​

Failing to consider your target audience in your prompts results in content that's way off base with your demographics. Be sure to specify what you're writing and who you're writing for in your AI prompts.​

Ignoring Brand Consistency​

Ensure your prompts align with your brand's established voice and values. You get out what you put in, so make sure to incorporate branded language from the start.​

Overlooking Creative Freedom​

Avoid providing vague or unclear prompts. This can result in content that misses the mark and requires revision.

Skipping Revision and Refinement​

Even with the most creative AI prompts, revision and refinement are necessary. If you don't finesse your copy, you're unlikely to get optimal engagement. Or, even worse, you could stumble right into a case of accidental plagiarism.​

Disregarding Ethical Considerations​

Be mindful of the ethical implications of the tools you're using. Read up about the potential biases your chosen content generator might have. You should also always be aware that AI-generated content can potentially misuse copyrighted material.​

The Role of Digital Marketing Professionals

Businessman and business woman at business meeting. Business people discussing business papers.

By now, you’ve likely grasped the essential formula for generating quality content: a detailed and effective AI prompt. However, crafting a robust AI prompt that encapsulates your brand’s essence demands considerable time and effort. Any business owner attempting to tackle this task solo is going to lose a significant portion of their valuable time. Time better spent focusing on running their business.

Fortunately, consulting with professionals can relieve a lot of this burden. Digital Marketing agencies are often great prompt generators. This is because they do the legwork for you, making sure your approach promises a return on investment (ROI) and maintains consistent branding. With expert guidance, you can:

  • Gain Strategic Insight: Professionals bring industry-specific expertise and strategic insight to the table. This ensures your content aligns with your business goals and resonates with your target audience.

  • Achieve Creative Excellence: With a professional touch, your content is infused with creativity and originality, setting it apart in a crowded digital landscape.

  • Receive Tailored Solutions: Professionals customise their approach to meet your unique needs, providing tailored solutions that reflect your brand identity and values.

  • Ensure Quality Assurance: By leveraging their experience and resources, professionals uphold high standards of quality and consistency across all content outputs.

  • Maximise Time Efficiency: It may seem counterintuitive, but consulting a professional will save you time in the long run. A marketing expert can show you how to streamline the content creation process, minimising the need for revisions.

  • Optimise ROI: With a professional at the helm, you can expect to maximise your ROI. Digital agencies optimise strategies to drive engagement and conversions through your content.


We’ve covered the essentials of crafting detailed AI prompts and their benefits to content creation. While AI prompts are valuable, consulting with professionals adds an extra layer of expertise and efficiency to the process. With their guidance, you can ensure your content hits the mark and stands out in the digital space.

So, are you ready to take your content strategy to the next level? Check out Spark’s services for personalised solutions tailored to your business needs. Let’s spark some creativity together!

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