Recently updated on July 7th, 2021 at 02:44 pm
Annual Report Design
Impress Stakeholders with a Killer Annual Report Design
The Must-Haves of an Annual Report Design
Every year is a new chance to show your investors and stakeholders why you’re amazing. Annual reports are recognised as an integral way to wrap up the previous year’s financial, operational and marketing activities. The way companies choose to do this is ever-changing, with current trends using data visualisations, illustrations, infographics and icons to present information. Excellent annual reports rely on compelling visuals and copy to communicate their message and position their company in front of stakeholders.
To kick-start the process, gather relevant information such as records of business achievements, goals, financial data, statistics and key performance indicators. This information then needs to be transformed into a company narrative that is engaging and simple to understand. The creation of the annual report includes:
- Development of summary financial reports and achievements
- Writing copy that encapsulates your vision
- Sourcing engaging photos, including headshots of your team
- A message from the Board and Director
- Visual elements such as design of the layout, graphs, charts and infographics
- A community and stakeholder section
Top Annual Report Design Examples
Need some inspiration? Take a look at these examples.
How to design an Annual Report that turns heads
Format selection
Use storytelling
Visualise your data
White space
Link your content
Focus on the cover
Finding the right Annual Report Design agency partner
If this all sounds overwhelming or you are time poor, it’s a great idea to find an excellent annual report design agency to partner with. Here are our tips for finding the right team to assist you:
- Find a team that takes the time to understand you, your company and your vision
- Look for an agency that prioritises communication over purely information
- Ensure they understand the essential components of annual report design
- Excellent visual design skills
- Success stories and testimonials
Here at Spark we are well-equipped to transform your information into a creative masterpiece. We deliver strategic brand communication while meeting your report requirements.
