Insights

Top 5 E-commerce web design trends in 2018

by Aimee Bulaong on

Top 5 E-commerce web design trends in 2018 – Is Your Business Keeping Up?

The world of e-commerce generated around 1.9 trillion dollars in sales in 2016. According to a report by eMarketer — a widely cited research provider in the arena of digital marketing, those numbers are expected to soar even higher in by 2021 to the tune of $27 trillion.

It can be difficult for most people to wrap their heads around the figures cited above especially if your sales are nowhere near you want them to be. While starting an e-commerce business has become relatively easy, what most people do not realise is that a vast majority of those businesses end up in failure (around 80 percent). In most cases, it was not because the product or service was bad or there was too much competition but rather a failure on the part of business owners to keep up and implement the latest trends in designing and running an e-commerce website.

Check out the following trends which have been instrumental in the success of many e-commerce businesses that do implement them 

  1. Mobile-friendly web design and adaptability

Was your website designed with mobile users in mind? Everybody we know has a smartphone these days, and these devices are more convenient to use and readily accessible than laptops or desktop computers. It would make sense then that a significant percentage of all e-commerce purchases are done through mobile devices (mobile e-commerce).

According to “Statist,”  about 53.9 percent of all e-commerce sales in 2021 will come from mobile devices. That is more than half of $27 trillion!

Simply put, designing your website to become mobile-friendly means implementing web design strategies that enable users to view your web pages in optimal settings regardless of whether they are on their computer or a mobile device.

In the future, your website can also adapt to its users in a myriad of other ways such as displaying content by age, sex and other demographics. Granted such features are not yet a trend but it might very well be, so it is worth keeping an eye on. 

  1. Templates

We’ve all heard of the old saying “do not fix what is not broken” or “do not try to reinvent the wheel”. Both are very much applicable to e-commerce web design particularly in the use of templates. Many might see it as a sign of laziness or lack of creativity which is not necessarily the case.

Ever noticed how smartphones nowadays tend to look similar nowadays save for a few tweaks and difference in internal specs? Well, there is a reason for that, and it is merely because that basic design has performed remarkably well since its introduction. Well, we can say the same thing about specific templates for web design.

Implementing the same template does not necessarily mean that your website will look no different from the others. There is an infinite number of ways to customise a given template.  A professional web designer can customise a template that will work for your e-commerce business, until you come up with something that you can call your own.

  1. Optimise loading time and layout 

According to “Kissmetrics” — a blog about analytics, marketing and testing, 40 percent of people end up clicking away from websites that take more than 3 seconds to load. That is almost half the income potential of an e-commerce website. Hence, it is good practice to load only what is necessary for your web design. Every second counts!

  1. Hamburger menus 

Have you noticed how some websites have only three horizontal lines that you can click or tap into then disappears to reveal a set of submenus? These are called “hamburger menus,” and it is yet another leading trend in web design because it improves navigation and makes your website look a lot less cluttered.

  1. Grids 

The use of grids in web design has proven to be the simplest and most effective ways of optimising user experience. Organising elements by grid makes content clear and simple to navigate. The less clutter, the better and if it suits your design preferences, you can even have the grids blend with the rest of your webpage by removing the borders which are yet another popular trend in e-commerce websites.

If you want your e-commerce business to come out on top, then you have got to get ahead of the curve. Competition in online marketing is incredibly fierce, and we can use any advantage we can get their hands on. You can start by making sure that you are already doing the things mentioned above and continue scanning the e-commerce landscape for new opportunities.

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Aimee BulaongTop 5 E-commerce web design trends in 2018

Affordable Website Design Sydney

by Kundan on

Affordable Website Design Sydney

When you would like affordable website design Sydney, several factors need to be considered. Every web designer aims to make their clients happy. One solid way of doing that is to give them affordable yet good looking design that can suit their unique needs. In this article, you will learn how the designer will work with their client to produce results while ensuring affordable website design is maintained.

Tip # 1: Your designer needs to know your budget. Each business has a set budget when it comes to affordability. This is the amount of resource in terms of money, time and other factors that can be spent on something which varies among individuals. Hence, you need to be fully clear what affordability means to you as a client.

Tip # 2: Determine the things you can live without. Any business owners who run a website is looking to run an e-commerce feature, have unlimited updates, rank top in search engines and make them financially free for as long as possible. The thing is, paying only $10 each month won’t give you all of these benefits. To run a website that has all of those can truly be possible. Many top and known companies have it but affordability is something that cannot be achieved if those are what you are looking for. If your priority is affordability as much as possible, maybe all you can get is to have an online presence and clients can reach you by email or phone to learn more about your company.

Tip # 3: Prepare all the materials that your web designer may need. Any website designers will definitely appreciate this kind of assistance when offered by their clients who are on a budget. The things that you may need to prepare may include:

* Images/pictures you want to appear on your site or every page.
* Web pages text or content
* Brochure of the company
* Image/pictures location (it can be saved on a USB drive, web link or on your PC at home)
* An idea of how your website would like to look like
* Website links that you wish to be on your website

You may prepare these ahead of time. This will come in handy for your affordable website design in Sydney. By giving the list of things above, you can help your web designer save a lot of time which can make web designing faster and more efficient. These may be simple yet can likely lower or decrease the overall cost of your web design project for your business.

Tip # 4: Any changes or features you wish to add or remove needs to be coordinated immediately with the website designer.
Take into account that if you do not do so, it may affect the final price of the project. When the designer thinks that he made extra effort to make changes, he may charge extra just to go back and make changes in your desired design. So, in order to make the project smooth sailing as possible, you need to communicate as often as possible especially to make any changes. Both parties need to have the effort to share to quicken to process and maintain affordability as possible.

To conclude, it is realistic to produce affordable website design in Sydney. All it will take is combined effort not just from the designer but from the client as well. This can ensure that a good looking website design can be achieved in no time without shelling out too much money. Remember all the tips shared above when you are ready to start to develop your website design with a trusted and reliable agency like us. Contact us today and we will give you a unique experience you are looking for to build up to the appearance of your website.

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KundanAffordable Website Design Sydney

5 Ways Your Business Can Benefit from Using an App Developer

by Aimee Bulaong on

5 Ways Your Business Can Benefit from Using an App Developer

Mobile apps are providing increased revenue and customer loyalty for businesses from Starbucks to Salesforce. Your business will benefit when you work with an app developer to create the best app for your customers. Here are a few of the many ways a professional app developer can help.

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Aimee Bulaong5 Ways Your Business Can Benefit from Using an App Developer

Advertising Technology Terms

by Carol Lobo on

Ad Blocker

An ad blocker is software that users can download to remove advertising from their online experience across both desktop and mobile devices. These programs filter out pop-ups, banner ads and other common forms of online advertisements, allowing a user to surf the Web without being exposed to brand messages…

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Carol LoboAdvertising Technology Terms

Marketing Technology Terms

by Carol Lobo on

Analytics (Web & Mobile)

Analytics in the context of MarTech refers to the data captured from a brand’s owned and operated properties. Analytics tools enable brands to understand how their digital destinations are performing and the way audiences are engaging with them. Web analytics provides information such as the total number of visitors to a web page…

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Carol LoboMarketing Technology Terms

Combined Advertising Tech & Marketing Tech Terms

by Carol Lobo on

1st Party Data

1st Party Data is information collected from a business (and its activities), for that business, by that business. This commonly refers to details about audiences or customers, but also covers performance of marketing strategies and advertising campaigns. Some common sources include CRM, website, mobile app, customer feedback, e-commerce platform etc….

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Carol LoboCombined Advertising Tech & Marketing Tech Terms

Tips for Choosing an Affordable Website Design Service

by Aimee Bulaong on

It’s common practice for prospective clients and customers to visit your website as their first point of contact. What they do (or do not) see on the website influences whether they do business with you. In today’s competitive market, you need to ensure you get the best website design you need for your business. A good website design doesn’t have to come with a hefty price tag.

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Aimee BulaongTips for Choosing an Affordable Website Design Service

5 Resolutions for a Better Business Web Design in 2018

by Aimee Bulaong on

Having a website is crucial in all good business practice but having a website that speaks to your customers in an effective way is paramount.  It is important when creating, updating and refreshing your website that it appeals to your already acquired customers and that of potential customers. Keeping your web design creative and new, interesting and updated increases the likelihood that your customers will return for new knowledge and information.

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Aimee Bulaong5 Resolutions for a Better Business Web Design in 2018

2018 Business Website Design Trends to Enhance Your Customers’ Experience

by Aimee Bulaong on

Websites come in all shapes and sizes, and to keep up with an ever-changing digital landscape they need to be remoulded to fit current trends. The first quarter of the year is a perfect time to think about your business tools and the most valuable tool for business success is your website. It’s important to update your website design to remain relevant to enhance your customer experience and to show you’re ahead of the pack.

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Aimee Bulaong2018 Business Website Design Trends to Enhance Your Customers’ Experience

Spark your Business with Stunning Catalogue Design

by Mackey Kandarajah on

In the digital age, a powerful print material – such as a catalogue – remains an essential tool in many businesses’ marketing arsenal. A catalogue helps potential clients better visualise the variety and quality of your products. Unlike digital assets, a stunning catalogue design can serve its business purpose for a long period of time. From standard product catalogues, corporate profile brochure design, manuals and more, catalogue designs can bring the spark back into your business.

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Mackey KandarajahSpark your Business with Stunning Catalogue Design