An ad blocker is software that users can download to remove advertising from their online experience across both desktop and mobile devices. These programs filter out pop-ups, banner ads and other common forms of online advertisements, allowing a user to surf the Web without being exposed to brand messages…
Analytics in the context of MarTech refers to the data captured from a brand’s owned and operated properties. Analytics tools enable brands to understand how their digital destinations are performing and the way audiences are engaging with them. Web analytics provides information such as the total number of visitors to a web page…
1st Party Data is information collected from a business (and its activities), for that business, by that business. This commonly refers to details about audiences or customers, but also covers performance of marketing strategies and advertising campaigns. Some common sources include CRM, website, mobile app, customer feedback, e-commerce platform etc….
It’s common practice for prospective clients and customers to visit your website as their first point of contact. What they do (or do not) see on the website influences whether they do business with you. In today’s competitive market, you need to ensure you get the best website design you need for your business. A good website design doesn’t have to come with a hefty price tag.
Having a website is crucial in all good business practice but having a website that speaks to your customers in an effective way is paramount. It is important when creating, updating and refreshing your website that it appeals to your already acquired customers and that of potential customers. Keeping your web design creative and new, interesting and updated increases the likelihood that your customers will return for new knowledge and information.
Websites come in all shapes and sizes, and to keep up with an ever-changing digital landscape they need to be remoulded to fit current trends. The first quarter of the year is a perfect time to think about your business tools and the most valuable tool for business success is your website. It’s important to update your website design to remain relevant to enhance your customer experience and to show you’re ahead of the pack.
In the digital age, a powerful print material – such as a catalogue – remains an essential tool in many businesses’ marketing arsenal. A catalogue helps potential clients better visualise the variety and quality of your products. Unlike digital assets, a stunning catalogue design can serve its business purpose for a long period of time. From standard product catalogues, corporate profile brochures, manuals and more, catalogue designs can bring the spark back into your business.
In terms of digital marketing, many businesses owners say, “I already have a website,” and the conversation ends there. Yes, a website serves as the primary digital touchpoint of a business. But in this crowded, fast-paced digital space, a website needs to cut through the noise to be able to grab the attention of customers. That’s where digital marketing comes in.
No two business are alike, and no two business owners have the same goal. They differ not only in industry, type or product and service, customer but also and more importantly, their business objective.
We’ve been a little bit busy at HQ this past couple of months working on loads of designs, marketing roll-outs and developments for eCommerce websites.
Whether it’s due to the growing confidence of customers, or due to people becoming more time poor (or both), it’s obvious that more and more of us are shopping online. By consequence, more small business owners and retailers want to get their products out there to grab a share of this increasing online spending.