Insights

Advertising Technology Terms

by Carol Lobo on

Ad Blocker

An ad blocker is software that users can download to remove advertising from their online experience across both desktop and mobile devices. These programs filter out pop-ups, banner ads and other common forms of online advertisements, allowing a user to surf the Web without being exposed to brand messages…

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Carol LoboAdvertising Technology Terms

Marketing Technology Terms

by Carol Lobo on

Analytics (Web & Mobile)

Analytics in the context of MarTech refers to the data captured from a brand’s owned and operated properties. Analytics tools enable brands to understand how their digital destinations are performing and the way audiences are engaging with them. Web analytics provides information such as the total number of visitors to a web page…

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Carol LoboMarketing Technology Terms

Combined Advertising Tech & Marketing Tech Terms

by Carol Lobo on

1st Party Data

1st Party Data is information collected from a business (and its activities), for that business, by that business. This commonly refers to details about audiences or customers, but also covers performance of marketing strategies and advertising campaigns. Some common sources include CRM, website, mobile app, customer feedback, e-commerce platform etc….

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Carol LoboCombined Advertising Tech & Marketing Tech Terms

Tips for Choosing an Affordable Website Design Service

by Aimee Bulaong on

It’s common practice for prospective clients and customers to visit your website as their first point of contact. What they do (or do not) see on the website influences whether they do business with you. In today’s competitive market, you need to ensure you get the best website design you need for your business. A good website design doesn’t have to come with a hefty price tag.

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Aimee BulaongTips for Choosing an Affordable Website Design Service

5 Resolutions for a Better Business Web Design in 2018

by Aimee Bulaong on

Having a website is crucial in all good business practice but having a website that speaks to your customers in an effective way is paramount.  It is important when creating, updating and refreshing your website that it appeals to your already acquired customers and that of potential customers. Keeping your web design creative and new, interesting and updated increases the likelihood that your customers will return for new knowledge and information.

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Aimee Bulaong5 Resolutions for a Better Business Web Design in 2018

2018 Business Website Design Trends to Enhance Your Customers’ Experience

by Aimee Bulaong on

Websites come in all shapes and sizes, and to keep up with an ever-changing digital landscape they need to be remoulded to fit current trends. The first quarter of the year is a perfect time to think about your business tools and the most valuable tool for business success is your website. It’s important to update your website design to remain relevant to enhance your customer experience and to show you’re ahead of the pack.

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Aimee Bulaong2018 Business Website Design Trends to Enhance Your Customers’ Experience

Spark your Business with Stunning Catalogue Design

by Mackey Kandarajah on

In the digital age, a powerful print material – such as a catalogue – remains an essential tool in many businesses’ marketing arsenal. A catalogue helps potential clients better visualise the variety and quality of your products. Unlike digital assets, a stunning catalogue design can serve its business purpose for a long period of time. From standard product catalogues, corporate profile brochures, manuals and more, catalogue designs can bring the spark back into your business.

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Mackey KandarajahSpark your Business with Stunning Catalogue Design

Digital Marketing Strategy Implementation & Practice

by Mackey Kandarajah on

In terms of digital marketing, many businesses owners say, “I already have a website,” and the conversation ends there. Yes, a website serves as the primary digital touchpoint of a business. But in this crowded, fast-paced digital space, a website needs to cut through the noise to be able to grab the attention of customers. That’s where digital marketing comes in.

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Mackey KandarajahDigital Marketing Strategy Implementation & Practice

Anatomy of an (Ideal) eCommerce Site

by Aimee Bulaong on

Anatomy of an eCommerce Site

We’ve been a little bit busy at HQ this past couple of months working on loads of designs, marketing roll-outs and developments for eCommerce websites.

Whether it’s due to the growing confidence of customers, or due to people becoming more time poor (or both), it’s obvious that more and more of us are shopping online.  By consequence, more small business owners and retailers want to get their products out there to grab a share of this increasing online spending.

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Aimee BulaongAnatomy of an (Ideal) eCommerce Site