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6 Steps to Finding the Right Sydney Web Design Company

by spark on

Finding the best web design company for you and your business will always be a challenge.

If you are having trouble in finding the right web designer, you should start with research and seek help. With the sheer amount of web design companies in Sydney, it will take time to filter through various web designers to find the best one for you.

 

1. Review their existing clients

Typically, web design companies showcase their portfolio and work on their website. As a visual representation of what they have and can accomplish in web design, viewing their designs is a proven approach to help you determine their success with past/existing clients and their ability to complete your web design. We encourage you to speak to them face-to-face to discuss their work and past client projects.

A good web design doesn’t only look good, it must also function extremely well. Have you ever visited a website which looked outdated or loaded slowly? Perhaps it was difficult to find the information you were looking for.

The best web design company will understand all the intricate details which shape an effective web design. Check if their client’s website is both functional and appealing, you should feel as if you want the website as your own. Great web designs are crucial for the growth of your business.

 

2. Analyse their web design process

A great web design is created by a thorough process which has been developed after years of testing. Our 7-step web design process:

  1.     Gathering information about our client and creating a website plan
  2.     Designing layout and wireframes of the web design
  3.     Designing the pages and editing after client reviews
  4.     Content writing
  5.     Development and coding of the website
  6.     Testing website functions and launching!
  7.     Post-website maintenance

The initial strategy and planning phase ensure your web design is precisely what you envisioned. Your web design company should meet with you to gain a strong understanding about your business, industry and customers. For example, if you are a Sydney based business looking for a Sydney web design, it would be advantageous to meet with a Sydney web designer for streamlined communication.

After this initial phase, your web designers will use this information to create a web design with the purpose of helping your business grow online.

 

3. Help you reach your business objectives

The best web design company should excel at solving problems, as the website that they create should aim to help you reach your business objectives. Maybe you want to gain targeted website visitors from a certain city, like Sydney or all over Australia.

Your business objective could range from increasing brand awareness, online leads or purchases. Your website will function as the heart of your marketing, and it may have multiple goals. Look for a Sydney web design company that is onboard in helping you reach your business goals.

 

4. Full-service design company

The complex nature of web design demands various skill sets, from coding to graphic design to content writing. If you select a freelance web designer, they might only know web design. So, they could produce a good website, but it might not align with your brand, have content which tells your company’s story in a compelling manner and persuades your potential customers to make an action on your website; enquire or make a purchase.

Additionally, your website will need a strategy to rank in search engines like Google, for your business to appear in relevant searches made by your prospecting customers. A full-service web design company will assist you every step of the way during your web design and even after development. A marketing plan for after your web design is complete is the best way to maximise your investment and long-term growth for your business.

 

5. Hire a local Sydney web design company

Sydney web design companies will have many advantages from working in your local area. Not only do they have a better understanding of your target market, but they will have experience with other local companies who are in your industry.

This also offers an ease of communication allowing you to build a better business relationship with peace of mind knowing your Sydney web design company is just around the corner. 

 

6. Consult with them

To finish off your research in selecting the right Sydney web design company, reach out to our team at Spark Interact for further assistance. We are a full-service web design company in Sydney and we help businesses grow online through developing high-quality websites, apps and marketing ideas for our clients to thrive. We are always happy to chat and answer any questions you may have, please contact us here.

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The Complete Web Design Review Checklist

by spark on

You may be reevaluating your current web design or looking for a new Sydney web design.

The web design process is a complicated one, it amasses content writing, branding, photography, graphic design, usability and more. A web design checklist can make this process easier for you and your web designer.

A web design is much more than a creative process, but a business device used to achieve your business objectives. Therefore, your web design must attract, engage and encourage your visitors to take an intended action. This checklist will breakdown each component revealing the best review process so you can feel more confident that your feedback to your web designer will be flawlessly executed, just like you envisioned.

Start with avoiding vague feedback such as ‘add some flare’ or ‘make it pop’, it’s ideal to be specific and direct, as unclear feedback will delay the design process with your web design company which is time inefficient. Regardless of if your direct and honest feedback might be negative, web designers understand the client’s needs is the highest priority and will not take any feedback personally. This will also prevent reediting to get the result you wanted initially.

 

Appearance

Does the web design accurately express your brand and message? Preferably, this problem would have been resolved in the initial design phase before web development, but occasionally, images and other small parts may misalign with your company’s brand. When you’re reviewing the web design pay attention to every little detail, including spacing to ensure it’s the same as your initial vision. For instance, text breaking or a picture being misplaced.

Appearance Checklist:

  1. The layout across all pages are consistent
  2. The spacing between texts and images are even
  3. The text fonts are the same across different browsers

 

Functionality

Your web design functionality is very important. Are all the buttons functioning well? We conduct detailed testing of all buttons and menus before publishing the website.

Functionality Checklist:

  • Videos are playing
  • The web design loads fast – some web designs may be the exception, as many videos & photo heavy websites during the development phase, but when the site is published the speed grew much faster.
  • Ensure emails come through the contact form
  • Buttons can click through to its intended link

web-design-checklist

Mobile Responsive

Our web design work is always consistently optimised for mobile, although it’s always good to do a personal check with your own mobile device. Here at Spark Interact, we have an entire spectrum of devices to test our clients web design on before the website goes live. Such as Mac & Windows PC, Android and IOS smartphones and tablets.

Usability Checklist:

  • The menu works correctly – links can be opened to the right menu
  • All the buttons function properly
  • Emails send through via all forms

Content Review

Thoroughly review the web design content, particularly if your web design company wrote the content for you. Confirm if industry-unique terms such as abbreviations and unique information about your products or services are defined & spelled correctly. When reviewing the content check:

  • Spelling
  • Abbreviations
  • Grammar
  • The flow of content works. Would a person who hasn’t heard of your industry be able to understand your content?

 

Engage the Team

Engaging your team in the review process can allow you and your web designer to gain more insightful feedback. It is also crucial for the CEO to be involved to prevent disapproval in the final stages of the web design, if this happens, your web designer will have to start from the beginning, and this wastes time for everyone involved.

Team Checklist:

  • Create a meeting with the team members whose feedback could help
  • Allow your team to do a review of the web design and voice their concerns in meeting
  • During the meeting:
    • Review each page
    • When there is contradictory feedback, determine together what decision to make
    • Collect all feedback to be merged into one document for your web designers to implement

 

The web design process is undoubtedly a large task; however, we hope this definitive checklist will make the process run more smoothly. Although, due to the large scope of launching a website, it may be worthwhile to engage a local web design agency for effective communication. If you’re looking for a professional Sydney web design, feel free to get in touch with us here.

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5 Tips to Find the Best Web Design Company

by spark on

Creating a great website is more than just HTML coding. Your website needs to clearly showcase your business in an interesting manner. After all, your website is the heart of your digital marketing strategy from SEO ranking to the ability to convert website visitors into leads or sales. Before you choose your web designer, here are five important tips to consider when finding the best web design company for you.

 

1. What are your business goals? (be realistic)

Before you even decide to launch or re-design your website you must determine what you want your website to accomplish.

  • What are your business goals?
  • How will a new web design help?
  • What is the purpose of a new web design?

Whether your business goals are concentrated on generating more sales or merely to raise brand awareness, outlining the purpose of your website is a crucial first step for creating a successful web design which is often overlooked.

Furthermore, the goals should be realistic and within a time frame. Years from now, how will you know if you chose the right web designer? Think past “rank #1 of Google” or “getting clicks.” Set clear goals to improve sales, branding and lead generation. You might want to ask your web design agency what services they offer to increase traffic to your website. Your web design company needs to have a strong understanding of your sales cycle so they can plan your website design accordingly to boost your online efficiencies.

 

2. Understanding Price & Value

Price is usually the elephant in the room, it can potentially end the deal if the price range isn’t within your budget. Note the quote “you get what you pay for” is completely valid in web design. Undoubtedly, if the price is cut on web design to save money, you also diminish the long-term value your website deserves, as the Internet is growing more users every day.

How do you validate the price of your web design? As a business owner, you must conduct research. Raise your concerns and get as much information as you can from your potential web design company. Ask for specific testimonials and result-driven analytics of the value that their web design can offer. You can compare these results to other ROI driven marketing campaigns you have run. Understand that your plan should be on long term value. Price shouldn’t be an issue if the website offers greater ROI opportunities than your other marketing campaigns.

 

3. Knowing the Process

The online world is constantly evolving making the Internet more technically difficult to master, even for us who live and breathe online. However, the more you know what your web design company is doing the clearer your vision will be. Question your web designers about their methodology and reasoning behind their recommended approach. You should never be confused about the website development process. If the web design company can’t clearly explain this process to you, they’re most likely not right for the job.

 

4. Content is the Issue

There are many reasons to launch a new website or redesign. From our perspective, most businesses want to elevate the appearance and add specific functions which can help the efficiencies of their business. But a crucial factor of web design (that is often unnoticed) is your website content – the images and text used.

We believe content may be the most imperative factor to think about when considering a web design company. The web designers should deep dive and ask you questions about you, your business, target client and industry in order to write compelling content that aligns with your brand. This ensures that they can moulded a website with a strong foundation to house content that effectively delivers your message, while upholding the quality of your brand.

 

5. Sustaining Your Investment

After your website is launched, a great web design agency will continue to keep a strong relationship with you. Reliant on how you choose to maintain your website and creating web content, a great web design company will help you with website analytics and provide reports, so you understand how your website visitors are behaving on your website.

Don’t neglect understanding your potential web design company’s ongoing client relationship. Do they offer ongoing website maintenance or search engine optimisation (SEO) for their clients? These are extra ongoing services which significantly assist with the longevity of your success online.

 

Conclusion

At Spark Interact, we know the importance of the factors stated above. Therefore, we don’t just design websites, we build a strategic, engaging customer experience that strengthens credibility and displays your brand message, to ultimately turn prospects into profits. These were just our 5 quick tips to finding the best web design company, however there are many more things to consider. If you have any questions about your web design project, feel free to contact us! We’re happy to provide free advice and help turn your online business dreams into a reality.

 

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6 Ways That Web Design Influences Your Marketing Strategy

by spark on

Your website is the cornerstone of your digital marketing efforts. You can have a fantastic strategy and outreach plan, but if it isn’t aligned with your website design, you’ll struggle to make an impact.

Your design choices are about much more than functionality, it’s about the experience potential customers will have when interacting with your business online. From your choice of colour palette to your page layout, design elements work together to provide a consistent experience across your website and digital marketing efforts.

Below are six ways that web design directly impacts your digital marketing efforts.

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Top 10 Principles of Effective Web Design

by Aimee Bulaong on

The importance of maintaining an interactive website with an appealing web design has often been understated. A well-executed website with robust usability and operating structure performs better on search engines. Performance is what envelopes engagement.  Engagement demonstrates the effectiveness of the website.

The following are the top 10 principles required to develop an effective web design:

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8 Customer Questions That Your Website Needs to Answer

by spark on

First impressions are everything when it comes to your website. You’ve got a matter of seconds to convince your visitor to stay on your site. Numerous studies state that within the first 10 seconds of landing on a website a visitor will decide to stay or leave.

So what can you do to make that critical first impression a positive one and encourage visitors to stick around? You can start by using your web design and content to deliver answers to the basic questions people will immediately ask when they land on your site.

Your website needs to cover all the basics, and in a way that makes it as easy as possible for people to find the information they are looking for.

Here are the eight customer questions that your website needs to answer.

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Website Designers Sydney

by Aimee Bulaong on

Skills to Look for in a Website Designer Sydney

Aside from the web development itself, choosing a website designer can be as hard for the website owner. With so many web dev agencies and freelancers in the industry, picking the perfect fit for your needs is just as challenging.

This is exactly why it pays to be prudent and serious about choosing. Your website will represent your business online, thus, it has to be attractive to drive as many potential customers as possible.

But how exactly do you choose a competent website designer? What are the essential skills to look for?

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Digital Marketing Agency

by Aimee Bulaong on

How to Choose a Digital Marketing Agency for your Brand?

Marketing can be daunting as it sounds, but it boils down to one important thing: figuring out what the target market likes and then creating content they’d be interested in.

Who used to be focused on newspapers, radio, and other media outlets are now divided across a wide variety of different platforms. For example, if you’re targeting corporation executives, you might want to dedicate your marketing efforts on LinkedIn. If you’re targeting a younger audience, Instagram and Snapchat could be better channels.

This explains why hiring a good digital marketing agency is crucial. Especially if you don’t have professional experience, you would want an agency that can spark growth in your business through their expertise. Here’s how you can find the best digital marketing agencies Sydney for you.

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Creative Web Design Sydney

by Aimee Bulaong on

The Importance of Creative Web Design

When you own an online business, having a good web design is crucial. Aside from having all the features your business needs, it has to be aesthetically pleasing and functional. By having a creative web design done by a professional, you’re sure to boost trust and improve user experience as a whole.

When building a website, the best way to go is outsourcing. Using a reputable firm for creative web design Sydney gives yourself an edge over your competitors, capturing the attention of more prospective customers.

A good web design uses the “wow factor” to attract visitors visually. Through the use of excellent graphic design and perfect choice of imagery, you can easily shift your prospects’ attention from your competitors to your site.

So how exactly do you build an online empire through creative web design?

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Affordable Website Design Sydney Australia

by Kundan on

Affordable Website Design Sydney Australia

If you are in need of an affordable website design Sydney, there are several factors that need to be considered. Every web designer aims to make their clients happy. One ideal way of doing that is to give them affordable but good looking design that can satisfy their unique needs. Here are some tips to help you work with your web designer to produce desired results whilst achieving affordability.

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