In terms of digital marketing, many businesses owners say, “I already have a website,” and the conversation ends there. Yes, a website serves as the primary digital touchpoint of a business. But in this crowded, fast-paced digital space, a website needs to cut through the noise to be able to grab the attention of customers. That’s where digital marketing comes in.
No two business are alike, and no two business owners have the same goal. They differ not only in industry, type or product and service, customer but also and more importantly, their business objective.
We’ve been a little bit busy at HQ this past couple of months working on loads of designs, marketing roll-outs and developments for eCommerce websites.
Whether it’s due to the growing confidence of customers, or due to people becoming more time poor (or both), it’s obvious that more and more of us are shopping online. By consequence, more small business owners and retailers want to get their products out there to grab a share of this increasing online spending.
As a small business working with other small businesses, we know all too well the day-to-day scenario of a business owner. Often you have to play the role of sales manager, copywriter, accountant, and some days, even cleaner. Small business owners often get stretched out with the multitude of daily tasks that other equally important aspects of their lives take the backseat.
Most businesses nowadays already have a website. If you think your website is a finished product, think again. The Internet is evolving at a rapid pace. With customers becoming more savvy purchasers, their expectations likewise become higher over time. Is your current business website still as impressive as it was before? Will new customers still be interested if they see your website? If you’re wondering whether your website needs an update or overhaul, here are top 10 questions to ask:
WordPress 3.6 which is expected around April 2013, is going to sport some wonderful features. You can expect a sneak preview of the features that are in development stage. These features are briefly explained below:
Google caused a big scramble in the SEO industry when it started sending out notifications to webmasters whose websites were found to be non-optimised for mobile users. The addition of a mobile-friendly label and the incorporation of that signal into the search engine rankings is one of the biggest changes Google has made to its search algorithm.
What Is Domain Authority? How Much Does It Really Matter?
Domain Authority is a metric that was developed by Moz to predict how well your website will do in Search Engine Rankings and is something that is difficult to understand. According to the information listed on Moz’s website, they developed a 100 point scale and included factors such as Data from Mozscape web index, link counts, and Mozrank/Moztrust scores.
The PC is dying. Every major corporation that was closely associated with the rise of the PC is either having to pivot or has gone out of business. Even corporations considered as untouchable by market forces such as Microsoft or Intel are now struggling to adapt to the mobile first and in many cases, the mobile only era.
It is really interesting to note the impact of data on design and creativity. On the face of it, the two seem to be opposite to each other. After all, a creative endeavor, thought or action does not necessarily have to follow set paths or even any rational thought. Data, of which more is available than ever before, tries to pinpoint the solutions which have been most successful through various metrics and then attempts to guide the creative team in that direction.