Brand Naming

Brand Naming

Developing the perfect Brand Name

The importance of developing a good brand name is often overlooked. Getting it right the first time can save you much distress, time and money. At Spark our suite of branding services deal with brands at a holistic level and our brand naming program is a vital component of this. Our unique naming methodology will get your business on the right track the first time.

Memorable Name

A good brand name has a strong association with the product or organisation and should tell a great story that creates an emotional bond with an audience to impress a long lasting memory.

Easy to Read

Good brand and business names need to be easy to read and pronounce. Even a child should be able to see the name and say it at once.


The choice of brand name, as important as it is, should be available. The name should be available to register as a corporation name and business name, with availability across national and international borders if required. Is the domain name available or is there another name that works better for the domain?

Brand & Trademark

How does the brand name work in its visual form? Will it require trademark registration and product or brand extensions, and if so how will this be managed? At Spark our team has the depth to provide advice on these matters plus a network of partners to make this a reality for you.

End to End Brand Development Services

At Spark we have a comprehensive range of branding services. The logical next step from the brand naming service is our brand strategy. The brand strategy deals with two important aspects of the brand: firstly the visual aspects and secondly the communication messaging or the personality of the brand.

Remember the core difference of our products is that they are complete and end to end solutions so you are never left stranded. Spark is always here to help with your next step.

To turn your business into a brand your customers admire and trust.

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