Brand Refresh

Brand Refresh

Transforming brands from good to extraordinary

Rebranding your business: is it time for a change?

Have you made a significant change in your product range? Have you expanded into new markets? Have your company’s vision, mission and values shifted? Are you struggling to stay relevant with your target audiences, or have you changed your target market entirely? These are some of the reasons why a business could benefit from a brand refresh. Rebranding is more common than you think. Even large companies from Apple to Dunkin’ Donuts and Uber have successfully turned their brands around with stellar results. Fortunately, with an established business, a rebranding specialist like Spark can examine your existing brand, take the elements that still work and re-imagine what needs to be changed. Whether a partial refresh or full rebranding is required, Spark makes this exercise an exciting journey with you!

Reinvent, retain loyalty & improve performance!

Our Process

The first step to a successful rebranding with Spark is a workshop with you to understand and evaluate the business objectives behind the rebrand. We take stock of the brand identity that you currently have and assess what holds value.

We then recommend whether a full or partial rebrand is required. Perhaps a slight modification to the logo will achieve your goal, or maybe a much more wholesale change is beneficial. With our marketing strategists and senior designers, we develop the concepts, with close collaboration with you throughout.

All approved assets are compiled ready for you to use, or, in most cases, we deploy the new branding for you by updating your marketing collaterals – from business cards, social media profiles, to store displays and exhibition stands – ready to launch into the market.

Build.
Evolve. Promote.

What you get with Brand Development

Style Guide

A style guide is an essential tool in brand development. Like a brand bible, this document outlines all the different elements such as typefaces, colour palettes, photography style and logo usage – and guidelines on how to treat each element for various marketing collaterals such as business cards, brochures, signage and uniforms, etc

Build.
Evolve. Promote.

What you get with Brand Development

File Formats

Any logos developed during the brand development process are supplied to you in various file formats universally recognised on all platforms (Windows, Mac, iOS, Android, Unix, HTML).

Complete Copyright

Ownership of any assets developed during the brand development process are yours. They are royalty-free and you have full copyright.

Launch your fresh new brand without a hitch!

The first step to a successful rebranding with Spark is a workshop with you to understand and evaluate the business objectives behind the rebrand. We take stock of the brand identity that you currently have and assess what holds value.

We then make our recommendations whether a full or partial rebrand is required. Perhaps a slight modification to the logo will achieve your goal, or maybe a much more wholesale change is beneficial. With our marketing strategists and senior designers, we develop the concepts,with close collaboration with you all throughout.

All approved assets are compiled ready for you to use, or, in most cases, we deploy the new branding for you by updating your marketing collaterals – from business cards, social media profiles, to store displays and exhibition stands – ready to launch into the market.

Other options to further build your brand

Brand Roll Out

With a single source for all your brand roll-out requirements, we make your experience as easy, simple and hassle-free as possible. It also ensures seamlessness and cohesiveness across the board. With the foundation established and your new brand visual identity defined, we can implement the changes to revamp your website, social media channels, print collaterals and more. Because we’ve developed the assets in-house, everything is readily available for us to access and reproduce, making it cost and time efficient for you!

Brand Management

When you have a brand refresh, the changes can easily get lost in translation. With Spark, you have your own “brand custodian,” someone dedicated to maintaining and monitoring your brand to ensure your brand stays in control as it’s used in different applications. Spark preserves the standards we set at and continue to provide recommendations on possible enhancements in the future. This way, you maintain a strong brand that customers stay loyal to for years to come.

Trademark

Protect your new brand assets by registering your trademark. From the logo to your catchphrase, and all the colours, images, shapes, packaging or any other elements that identify your company and products, Spark will help you secure your all new branding.

Apparel

You finally reinvented your brand, so let your team show it off with pride with custom-designed work apparel. Branded uniforms such as shirts and jackets are some of the easiest and most cost-effective ways to advertise your company. We take the cue from the rebranding process to turn the new assets into apparel.

Signage

The rebranding process also considers signage – from reception signs, POS, to vehicle wraps and pull-up banners. Without a doubt, signage remains a critical asset to your consumer facing brand strategy, and therefore should be cohesive with your entire branding portfolio.

Digital Stationery

All day-to-day business communications are done electronically, whether you're communicating with clients or colleagues. Like an electronic business card, your digital stationery should be presentable, professional and consistent with your new rebrand. Spark can roll-out your document templates, email signatures and the like to ensure everything ties in together.

...or combine on with other products

For change that counts,
go with Spark’s rebranding expertise!

Listen to our client stories…

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Watch Judith’s Story

“The way they simplified everything for us was absolutely fantastic”.

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Watch Steven’s Story

“It would take a lot to change our minds and think outside of Spark.”