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Brand Strategy

Deliver your brand’s visual and communication message with precision

Brand Strategy with Spark Interact

The most successful brands are not memorable by accident. They have a clearly defined brand strategy, which includes distinctive assets, a powerful story behind them and a deep connection with their customers. To get to this point, many business owners struggle finding and choosing the right digital partner among the 100’s of options in the market.

Spark Interact is a strategic branding agency that brings your visual and communication elements together to create a distinctive brand identity. One that consumers will not only remember and be motivated by, but ultimately purchase from.

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Understanding your core values

No matter what product or service your business is selling, a clearly defined brand strategy lays the groundwork for your future success and growing your market share. During your initial workshop with our friendly team, we can help you define the values at the heart of your business.

Core values include aspects like…

Identity

What your brand stands for and why it exists

Promise

What promises your brand makes to customers

Position

How you position your brand in the marketplace

Personality

What personality your brand conveys through marketing

Competitor

Who your competition is and what they do well (or don’t)

We will uncover the essence of what makes your brand unique and take the time to deeply understand the world of your target audience. All of this knowledge will shape a comprehensive brand strategy and guide us in rolling out your business to consumers.

A carefully planned
brand strategy rollout

Once your foundation is in place, we’re then ready to design or refresh your website and develop your unique marketing solutions.

Our web designers and strategists will ensure your customers have a seamless experience with your brand across all touchpoints, both digital and real world. This includes everything from your visual identity to consistent brand messaging to the customer service they receive.

You also need to be found by your customers during the rollout. Our team will create modern, slick and targeted digital marketing campaigns. This allows you to grow online traffic, build a following on social media, increase enquiries and drive sales. We’ll give you an online presence to be proud of!

Remember, Spark has the capability to deliver on all your branding requirements during the rollout. This might include things like printed brochures, packaging, stationary, apparel, signage and presentation templates. Whatever your business needs, we can bring it to life.

Brand management
for a bright future

After a successful brand strategy rollout, your business is being found online and customers are really connecting with your brand. Now it’s all about maintaining what you’re doing well and looking for areas to improve. Brand management is a little like having a trusted custodian watching over everything your business does. Spark can:

  • Build a catalogue or library of your brand assets
  • Monitor and maintain your reputation and customer perception
  • Ensure your website and digital presence is effectively managed
  • Measure the success of your marketing efforts
  • Identify any weaknesses or new opportunities
  • Make recommendations on possible enhancements

With the online world changing rapidly, it’s critical to have a digital partner who can provide expert guidance and keep you ahead of the competition.

Manage your brand across your organisation

Show of your brand for the world to see!

Trademark

Protecting your brand is vital to a successful and sustainable business. Before a brand launch or refresh, Spark can help trademark all of your distinctive assets. This includes not only your name and logo, but also the shapes, colours, images and packaging that are unique to you.

Apparel

Wear your brand with pride by getting Spark to custom design apparel for your team. We can work with your existing uniforms to ensure any new logos, symbols and taglines are front and centre. With a team of stylish brand ambassadors, you’re also attracting attention and building brand awareness.

Signage

For any business with a bricks-and-mortar location, effective signage is absolutely critical to your consumer facing brand strategy. Spark are experts at creating signage, posters, decals, A-frames and any in-store branding needs. We’ll make sure all of your signage is consistent with your brand and stands out from the crowd.

Digital Stationery

Often overlooked during a brand rollout, digital stationery provides the polish on all of your online communications. Spark will guarantee your email signatures, document templates and any other customer facing collateral remain on brand. This includes consistency across all devices and browsers for a seamless brand experience.

Spark gets it right the first time

We pride ourselves on the satisfaction of our clients and we love creating strong, memorable brands. We’re also a little bit different from other agencies and exist solely to grow your brand. Our team is passionate about working with small to medium businesses and guiding them every step of the way from concept to execution.

Interested in exploring a brand strategy with Spark Interact?
Get in touch with us by filling out the form below!