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Capability Statement – Construction Industry

Capability Statement for Construction Companies

capability statement for construction company

What is a Capability Statement?

Capability Statement for Construction Companies

A Capability Statement is similar to a CV or Resume. If you want to get the job, you’ve got to provide your prospective client (or employer) with a well-communicated, well-presented portfolio of your skills, experience and brand personality. It is becoming essential for the general construction company now.

Why Write a Capability Statement?

Many large companies and Government agencies have a bidding process when looking for a new construction contractor. And the success or failure of your company during this bidding process often hinges off the way in which your company presents itself.

A well-written, well-presented Capability Statement will often put you leaps and bounds ahead of your competition.

How to Write a Capability Statement?

Where to start and how do you even write it? You can get stuck into it yourself, or you can get in touch with our experts at Spark Interact – we’ll get the ball rolling and give you the best chance of securing lucrative construction contracts.

When sitting down to prepare it, you’ll want to consider these key areas:

Who is your target audience?

Should this document demonstrate a wide overview of your company or should it focus on key sectors that relate to the applicable project?

Does your company have an existing brand strategy / style guide?

What differentiates your company from your competitors?

What are the core competencies of your company?

Do you have a portfolio of existing / past clients to showcase?

The importance of visual presentation

This cannot be overstated! A Capability Statement may be only 8-12 pages long, so it needs to pack a serious punch if it’s going to stand out from the pack. This means that your message will need to present with clear visual cues and carefully considered typography choices.

Don’t be too long-winded with text and always bring your message back to ‘why’ you are the company that should be picked for the job. To put it bluntly, the way in which you present your brand can often be the tipping point that gets you over the line.

How to win your tender (Great tips for you)

Stand out from the crowd

As you will probably be aware, during the tender process there’ll be several competitors vying for the project. This means it’s critical that you present it in a way that shines brightly and differentiates your business from the crowd. You’ll need to focus on visual presentation and brand perception, while your content should emphasise your experience and key competitive advantages. Never underestimate the power of capability statement for a construction company! 

Show your ability

PUSH, PUSH, PUSH! You’ve got to scream your competitive advantages and experience from the rooftops! Showcase your client portfolio and project history – past performance is always a good indicator of future performance in the eyes of prospective clientele.

Make it an eBrochure/PDF

Be flexible and offer eBrochures – the world is going paperless afterall! Instead of relying on snail mail, send your capability statement directly to someone’s inbox or make it downloadable from your website. See more capability statement examples here.

Capability Statement Construction

Need help with your Capability Statement?

Contact the team at Spark Interact!

Our team of designers and content writers have been servicing the construction industry for years – with incredible results! Contact us today for a free consultation.