Case Study


Branding Strategy

Preference Floors is one of the top importers and distributors of hardwood and bamboo flooring in Australia. Working closely with Director Eddie Liu, Spark developed a branding strategy to ensure key positioning of their product range within the Australian marketplace.

eye-greyProject: Brand Development and Brand Extensions

eye-greyProject: Product Brochure Design

Web Strategy

The Spark-designed website was first launched in 2013 and updated with all new features in 2014. Spark rebuilt the website again in 2015 due to the company’s accelerated growth. With new product lines being developed and added every year, a new and much more accommodating platform was necessary. 2015 saw the release of a new brand and website to reflect the expanded range of products and deliver a richer and more interactive user experience.

Preference Floors aim to be the market leaders in timber and bamboo flooring by 2018 and Spark is a key ingredient to this strategy. Through our innovative designs, streamlined SEO online experience and our commitment to bringing the full brand experience in front of their customers, Preference Floors is well on their way to achieving their success story!

store-greyProject: Packaging Design

Point of Sale

The Spark team take great pride in supporting Preference Floors in designing their point of sale material. Banners for exhibitions and foor sample stands complete the in-store experience for the end user, creating a strong selling platform for the retailer and ultimately a solid brand foundation for Preference Floors.

Project: In-store Promotionstore-white

Other Marketing, Technology and Design Projects

• POS Flags, Pull up Banners, Product Labels
• Press Advertising
• Integrated Google Apps for Business into their day to day operations
• Google Adwords
• Search Engine Optimisation
• Email Marketing

ProgramerCase Study – Preference Floors