Fuelling the Growth of Australia’s Premiere Flooring Company


Preference Floors



Logo Design

Brochure Design

Web Design

Packaging and POS


Preference Floors is one of the leading importers and distributors of hardwood and bamboo flooring in Australia. Due to the company’s accelerated growth, Preference Floors sought a partner in 2013 to manage the development, design and delivery of its marketing requirements. Spark have maintained a strong and ongoing relationship with Preference Floors since then.


Watch Steven’s Story

“It would take a lot to change our minds and think outside of Spark.”

Watch Eddie’s Story

“They give me the result I want so I can focus on running my business.”


Branding Strategy

With new product lines being developed and added every year, Spark’s creative team have been working closely with Director Eddie Liu in developing a branding strategy to ensure key positioning of their product range within the Australian marketplace.

Web Strategy

The Spark-designed website was first launched in 2013 and updated with all new features in 2014. Spark rebuilt the website again in 2015 to reflect the expanded range of products and deliver a richer and more interactive user experience.

Packaging and Point of Sale

The Spark team takes great pride in supporting Preference Floors in designing their packaging and point-of-sale material. Banners for exhibitions and floor sample stands complete the in-store experience for the end user, creating a strong selling platform for the retailer and ultimately a solid brand foundation for Preference Floors.

Preference Floors aim to be the market leaders in timber and bamboo flooring and Spark continues to be a key ingredient to this strategy. Through our innovative designs and our commitment to bringing the full brand experience in front of their customers, Preference Floors is well on their way to achieving their success story!

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Google Reviews

Mackey & Carol and their team at Spark Interact were enthusiastic and motivated to deliver our requested outcomes within the framework of time and value. We are Chartered Accountants and have used Spark Interact for our Client's projects. We highly recommend Spark Interact for your digital media advertising and marketing requirements.read more
Geraldine St George
Geraldine St George
04:59 08 Nov 17
We contracted Spark Interact to do all our marketing for our Construction Company.They were very accommodating and fantastic to deal with considering we are in different states in Australia. Communication was regular and the end product exceeded our expectations. I highly recommend this company to take care of all your requirements.Thanks Spark.Alliance Building.read more
John Bruno
John Bruno
21:20 12 Sep 17
Spark have produced a high quality, user friendly and intuitive product that has enhanced our capability beyond our wildest expectations. Their attention to detail and customer service is to be commended.read more
James Lynam
James Lynam
20:46 29 Oct 17
I can't recommend Carol and Mackey from Spark Interact highly enough. I'm so happy with the work they have done on my website and have made it so easy for me to update the content. And, they're always there when you need a hand.read more
Maggie Jones
Maggie Jones
07:19 23 Oct 17
Great staff & great people for all your Business needs, one stop shop.. Team with Mackey & Carol will sort out all your needs.. Great People for small & large businesses.. Thanks for helping us.. U Automotiveread more
Kris Nair
Kris Nair
09:18 07 Sep 17

ProgramerCase Study Preference