Pure Gelato

eye-white Project: Vehicle Signage

store-grey Project: Box Packaging

Brand Strategy

Hailed as Australia’s most prolific gelato manufacturer, multi award winning Pure Gelato is one of our treasured long-standing clients. Pure Gelato have steadily grown their delicious empire over the years and Spark have been there every step of the way. Managing the entire marketing and branding strategy, we have always looked at blending innovation and rich content into their online presence.

Pure Gelato

Project: Photoshootstore-white

eye-greyProject: Exhibition Display Design


Digital Strategy

With the launch of their new website for 2014/15, we focused on increasing and improving customer experience and user engagement. To achieve this we first of all introduced a dietary analyser that visitors can use to make their gelato orders based on a set of clever dietary filters. Google Maps is then utilised for a delivery search based on their postcode!

The new website also features an e-commerce solution for customised cake orders. Customers can easily build their favourite cake through a well designed and easy to use ordering process. Gift vouchers, gelato making classes and a wide variety of gelato related items are also available. All of this is possible through an order management and job ticketing system that Spark integrated into the main website.

A culmination of our innovative streak for Pure Gelato in 2014 was the build of an Android and iOS app mirroring the desktop online ordering facility. The app now delivers over 50% of their online orders! Gelato on the Go anyone?

apple_android-whiteProject: App Development

The consistent growth year after year has lead Pure Gelato to create division within its business to better deal with different segments of the market. We have recently created an entire website dedicated to their wholesale division, answering the needs of restaurants, cafes and hotels. At the same time a new Gelato Cart Hire website has been launched to specifically service the corporate event and wedding markets.



Retail Strategy

Recipe Cards inspired by renowned Pastry Chef, Ana Polyviou, were designed and printed for Point of Sale at Pure Gelato’s reseller stores such as Norton Street Grocer.

RecipeGrayProject: Recipe Card Series

A Year of Celebration

The Spark team created the branding and celebration strategy for Pure Gelato’s 21st birthday celebration in 2015. Items included point of sale material, a new website for competition entries, printing scratch cards and promoting the campaign which has been executed in ACT and NSW. The final prize, drawn in November 2015, was a Trip for 2 to Italy, all expenses paid!

Project: In-store Promotion store-white

Other Web, Design, Marketing Projects

  • POS Flags, Pull up Banners, Product Labels
  • Press Advertising
  • Integrated Google Apps for Business into their day to day operations
  • Google Adwords
  • Search Engine Optimisation
  • Email Marketing
  • Corporate Christmas Cards Design and Print
  • Brochures Design and Print
  • Business Stationery Design and Print
  • Invoices and Order Form Design and Print
  • Social Media Marketing
  • Wholesale Newsletters Design and Print
  • Website Service Arrangement
  • Product Videos

ProgramerCase Study Pure Gelato