It’s not very often we get an objective in a client brief that says “provide better access to vital treatment.” But when we do, we respond and deliver. It was in 2013 when the Haematology Clinical Research Network (HCRN) first approached us looking for a solution to increase clinical trial referrals.
The HCRN were faced with various challenges in recruiting patients including the limited site locations as well as the haematologists’ lack of knowledge of current trials. Moreover, most haematologists didn’t refer patients because the process was cumbersome and time consuming.
“The way that they simplified everything for us was absolutely fantastic.”
When it comes to health services, communication is key. To streamline communication and access treatments, the HCRN selected Spark to develop a mobile app to get clinical trial information to the fingertips of clinicians and patients.
Since the launch of the first app in 2013, there has been a 300% increase in cross-referrals growing from a rate of 1-3/ month to ~15+ per month. The overwhelming consumer acceptance is mostly credited to the simplicity and usability of the app, allowing the user to easily navigate through the existing clinical trials. We have since developed 19 apps under the ClinTrial name – and more in the pipeline – being used for a range of various disciplines both nationally and internationally. The ultimate reward though is knowing more patients are now able to access clinical trials and access to life-saving research treatments. Now that’s what we call a success!
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