Brand Design and Web Development
Fuelling the Growth of Australia’s Premiere Flooring Company


Preference Floors



Logo Design

Brochure Design

Web Design

Packaging and POS


Preference Floors is one of the leading importers and distributors of hardwood and bamboo flooring in Australia. Due to the company’s accelerated growth, Preference Floors sought a partner in 2013 to manage the development, design and delivery of its marketing requirements. Spark have maintained a strong and ongoing relationship with Preference Floors since then.


Watch Steven’s Story

“It would take a lot to change our minds and think outside of Spark.”

Watch Eddie’s Story

“They give me the result I want so I can focus on running my business.”


Branding Strategy

With new product lines being developed and added every year, Spark’s creative team have been working closely with Director Eddie Liu in developing a branding strategy to ensure key positioning of their product range within the Australian marketplace.

Web Strategy

The Spark-designed website was first launched in 2013 and updated with all new features in 2014. Spark rebuilt the website again in 2015 to reflect the expanded range of products and deliver a richer and more interactive user experience.

Packaging and Point of Sale

The Spark team takes great pride in supporting Preference Floors in designing their packaging and point-of-sale material. Banners for exhibitions and floor sample stands complete the in-store experience for the end user, creating a strong selling platform for the retailer and ultimately a solid brand foundation for Preference Floors.

Preference Floors aim to be the market leaders in timber and bamboo flooring and Spark continues to be a key ingredient to this strategy. Through our innovative designs and our commitment to bringing the full brand experience in front of their customers, Preference Floors is well on their way to achieving their success story!

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