Pure Gelato - food company web design case study
Pure Gelato - food company web design case study mobile header

Brand Design and Web Development
Taking Sydney’s Beloved Gelato Brand Into the Future

Pure Gelato - brand design case study


Pure Gelato




Logo Design

Print Design

Web Design

Packaging and POS

App Design

Email Marketing


Hailed as Australia’s most awarded gelato manufacturer, Pure Gelato is one of our treasured long-standing clients. Pure Gelato have steadily grown their delicious empire over the years and Spark have been there every step of the way. Managing the entire marketing and branding strategy, we have always looked at blending innovation and rich content into their online presence. In the last 5 years, our focus has been using design and technology to take the brand into the future while maintaining the brand identity that Pure Gelato is known and loved for.


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“They’ve created a very personal service in their business.”

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Brand Strategy – New Logo

Operating now for more than 20 years, Pure Gelato’s brand needed to keep relevant and contemporary. Spark initiated the move in 2017 to refresh the company logo, giving it renewed energy without losing its visual identity. Through clever design changes, the logo makeover turned out a success! Now seen on the Pure Gelato website and all their marketing assets, the new logo gives a rejuvenated, modern look that is still easily recognisable and relatable to the customers.


Pure Gelato Before New Logo DesignPure Gelato After New Logo Design

Web Strategy – Pure Gelato

With the launch of their new website for 2014/15, we focused on increasing and improving customer experience and user engagement. To achieve this we first of all introduced a dietary analyser that visitors can use to make their gelato orders based on a set of clever dietary filters. Google Maps is then utilised for a delivery search based on their postcode!

The website also features an e-commerce solution for customised cake orders. Customers can easily build their favourite cake through a well-designed and easy to use ordering process. Gift vouchers and a wide variety of gelato related items are also available to purchase online. All of this is possible through an order management and job ticketing system that Spark integrated into the main website.

2017/18 saw more launches of new website pages with richer content, better navigation and beautiful design to match the more modern feel of the new Pure Gelato logo.

Pure Gelato - food company website design
Pure Gelato - food company responsive website design

Web Strategy – Gelato Sales

The consistent growth year after year has lead Pure Gelato to create a division within its business to better deal with different segments of the market. We have created an entire website dedicated to their wholesale division, answering the needs of restaurants, cafes and hotels. An ordering app has also been developed for added convenience to the wholesale partners.

Pure Gelato - wholesale food company website design
Pure Gelato - wholesale food company responsive website design

Web Strategy – Gelato Cart Hire

With a growing market for event and functions hire, a dedicated Gelato Cart Hire website has been launched to specifically service the corporate event and wedding markets.

Gelato Cart Hire - event hire website design
Gelato Cart Hire - event hire responsive website design

Promotions & Customer Communication

Spark supports Pure Gelato both in their online and offline marketing efforts. Promo announcements through email marketing, in-store stickers and web banners ensure effective, timely and consistent communication in all consumer touchpoints. These are invaluable in keeping Pure Gelato and their offerings in the top of their customer’s minds.

App Development – Retail & Wholesale

A culmination of our innovative streak for Pure Gelato in 2014 was the build of an Android and iOS app mirroring the desktop online ordering facility. The app now delivers over 50% of their online orders! Gelato on the Go anyone?

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