AdTech

Advertising Technology Terms

by Carol Lobo on

Ad Blocker

An ad blocker is software that users can download to remove advertising from their online experience across both desktop and mobile devices. These programs filter out pop-ups, banner ads and other common forms of online advertisements, allowing a user to surf the Web without being exposed to brand messages…

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Carol LoboAdvertising Technology Terms

Marketing Technology Terms

by Carol Lobo on

Analytics (Web & Mobile)

Analytics in the context of MarTech refers to the data captured from a brand’s owned and operated properties. Analytics tools enable brands to understand how their digital destinations are performing and the way audiences are engaging with them. Web analytics provides information such as the total number of visitors to a web page…

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Carol LoboMarketing Technology Terms

Combined Advertising Tech & Marketing Tech Terms

by Carol Lobo on

1st Party Data

1st Party Data is information collected from a business (and its activities), for that business, by that business. This commonly refers to details about audiences or customers, but also covers performance of marketing strategies and advertising campaigns. Some common sources include CRM, website, mobile app, customer feedback, e-commerce platform etc….

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Carol LoboCombined Advertising Tech & Marketing Tech Terms