Branding 101: Strategies for Small Business
Recently updated on December 28th, 2023 at 03:03 pmSmall businesses need a strong identity to stand out. Otherwise, you’re just another face in the crowd. You need to think strategically when branding for small business. The right branding can act like a superhero outfit–you put on the cape and it inspires trust in your audience. […]
Measuring Brand Awareness: The Best Tools and Tactics
Recently updated on November 18th, 2022 at 04:43 pmDo customers know your brand? Can they recognise your logo and brand colours at a glance? If you want to know where you stand compared to your competitors, measuring brand awareness is the key. So, let’s have a look at the best tools and tactics available to get […]
Brand Colours: The Meaning Behind Colours
Recently updated on February 6th, 2024 at 06:28 pmYou have a great business plan, have decided on the perfect business name, now it is time to think about your brand’s visual identity. This all starts with the colours you want to represent your business, which are probably more important than you think. The colours you […]
