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Case Study Pure Gelato

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Pure Gelato - food company web design case study
Pure Gelato - food company web design case study mobile header

Brand Design and Web Development
Taking Sydney’s Beloved Gelato Brand Into the Future

Pure Gelato - brand design case study

CLIENT

Pure Gelato

WEBSITE

APPS AVAILABLE

WHAT WE DID

Logo Design

Print Design

Web Design

Packaging and POS

App Design

Email Marketing

BRIEF

Hailed as Australia’s most awarded gelato manufacturer, Pure Gelato is one of our treasured long-standing clients. Pure Gelato have steadily grown their delicious empire over the years and Spark have been there every step of the way. Managing the entire marketing and branding strategy, we have always looked at blending innovation and rich content into their online presence. In the last 5 years, our focus has been using design and technology to take the brand into the future while maintaining the brand identity that Pure Gelato is known and loved for.

CLIENT STORIES

Watch Alfredo’s Story

“They’ve created a very personal service in their business.”

Watch Joe’s Story

“Spark is like part of our family.”

SOLUTION

Brand Strategy – New Logo

Operating now for more than 20 years, Pure Gelato’s brand needed to keep relevant and contemporary. Spark initiated the move in 2017 to refresh the company logo, giving it renewed energy without losing its visual identity. Through clever design changes, the logo makeover turned out a success! Now seen on the Pure Gelato website and all their marketing assets, the new logo gives a rejuvenated, modern look that is still easily recognisable and relatable to the customers.

SLIDE LOGO TO SEE THE BEFORE AND AFTER

Pure Gelato Before New Logo DesignPure Gelato After New Logo Design

Web Strategy – Pure Gelato

With the launch of their new website for 2014/15, we focused on increasing and improving customer experience and user engagement. To achieve this we first of all introduced a dietary analyser that visitors can use to make their gelato orders based on a set of clever dietary filters. Google Maps is then utilised for a delivery search based on their postcode!

The website also features an e-commerce solution for customised cake orders. Customers can easily build their favourite cake through a well-designed and easy to use ordering process. Gift vouchers and a wide variety of gelato related items are also available to purchase online. All of this is possible through an order management and job ticketing system that Spark integrated into the main website.

2017/18 saw more launches of new website pages with richer content, better navigation and beautiful design to match the more modern feel of the new Pure Gelato logo.

Pure Gelato - food company website design
Pure Gelato - food company responsive website design

Web Strategy – Gelato Sales

The consistent growth year after year has lead Pure Gelato to create a division within its business to better deal with different segments of the market. We have created an entire website dedicated to their wholesale division, answering the needs of restaurants, cafes and hotels. An ordering app has also been developed for added convenience to the wholesale partners.

Pure Gelato - wholesale food company website design
Pure Gelato - wholesale food company responsive website design

Web Strategy – Gelato Cart Hire

With a growing market for event and functions hire, a dedicated Gelato Cart Hire website has been launched to specifically service the corporate event and wedding markets.

Gelato Cart Hire - event hire website design
Gelato Cart Hire - event hire responsive website design

Promotions & Customer Communication

Spark supports Pure Gelato both in their online and offline marketing efforts. Promo announcements through email marketing, in-store stickers and web banners ensure effective, timely and consistent communication in all consumer touchpoints. These are invaluable in keeping Pure Gelato and their offerings in the top of their customer’s minds.

App Development – Retail & Wholesale

A culmination of our innovative streak for Pure Gelato in 2014 was the build of an Android and iOS app mirroring the desktop online ordering facility. The app now delivers over 50% of their online orders! Gelato on the Go anyone?

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Case Study Preference

by Programer on

Brand Design and Web Development
Fuelling the Growth of Australia’s Premiere Flooring Company

CLIENT

Preference Floors

WEBSITE

WHAT WE DID

Logo Design

Brochure Design

Web Design

Packaging and POS

BRIEF

Preference Floors is one of the leading importers and distributors of hardwood and bamboo flooring in Australia. Due to the company’s accelerated growth, Preference Floors sought a partner in 2013 to manage the development, design and delivery of its marketing requirements. Spark have maintained a strong and ongoing relationship with Preference Floors since then.

CLIENT STORIES

Watch Steven’s Story

“It would take a lot to change our minds and think outside of Spark.”

Watch Eddie’s Story

“They give me the result I want so I can focus on running my business.”

SOLUTION

Branding Strategy

With new product lines being developed and added every year, Spark’s creative team have been working closely with Director Eddie Liu in developing a branding strategy to ensure key positioning of their product range within the Australian marketplace.

Web Strategy

The Spark-designed website was first launched in 2013 and updated with all new features in 2014. Spark rebuilt the website again in 2015 to reflect the expanded range of products and deliver a richer and more interactive user experience.

Packaging and Point of Sale

The Spark team takes great pride in supporting Preference Floors in designing their packaging and point-of-sale material. Banners for exhibitions and floor sample stands complete the in-store experience for the end user, creating a strong selling platform for the retailer and ultimately a solid brand foundation for Preference Floors.

Preference Floors aim to be the market leaders in timber and bamboo flooring and Spark continues to be a key ingredient to this strategy. Through our innovative designs and our commitment to bringing the full brand experience in front of their customers, Preference Floors is well on their way to achieving their success story!

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Case Study ClinTrial

by Programer on
Medical app development header
Medical app development mobile header

App Development
Empowering Access to Vital Health Treatments Across NSW

CLIENT

ClinTrial Refer

APP AVAILABLE IN

WHAT WE DID

App Development

Web Design

BRIEF

It’s not very often we get an objective in a client brief that says “provide better access to vital treatment.” But when we do, we respond and deliver. It was in 2013 when the Haematology Clinical Research Network (HCRN) first approached us looking for a solution to increase clinical trial referrals.

The HCRN were faced with various challenges in recruiting patients including the limited site locations as well as the haematologists’ lack of knowledge of current trials. Moreover, most haematologists didn’t refer patients because the process was cumbersome and time consuming.

CLIENT STORIES

Watch Roslyn’s Story

“It was clear from the beginning that they were a good match for us.”

Watch Judith’s Story

“The way that they simplified everything for us was absolutely fantastic.”

SOLUTION

When it comes to health services, communication is key. To streamline communication and access treatments, the HCRN selected Spark to develop a mobile app to get clinical trial information to the fingertips of clinicians and patients.

Since the launch of the first app in 2013, there has been a 300% increase in cross-referrals growing from a rate of 1-3/ month to ~15+ per month. The overwhelming consumer acceptance is mostly credited to the simplicity and usability of the app, allowing the user to easily navigate through the existing clinical trials. We have since developed 19 apps under the ClinTrial name – and more in the pipeline – being used for a range of various disciplines both nationally and internationally. The ultimate reward though is knowing more patients are now able to access clinical trials and access to life-saving research treatments. Now that’s what we call a success!

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