Your website is the cornerstone of your digital marketing efforts. You can have a fantastic strategy and outreach plan, but if it isn’t aligned with your website design, you’ll struggle to make an impact.
Your design choices are about much more than functionality, it’s about the experience potential customers will have when interacting with your business online. From your choice of colour palette to your page layout, design elements work together to provide a consistent experience across your website and digital marketing efforts.
Below are six ways that web design directly impacts your digital marketing efforts.
The importance of maintaining an interactive website with an appealing web design has often been understated. A well-executed website with robust usability and operating structure performs better on search engines. Performance is what envelopes engagement. Engagement demonstrates the effectiveness of the website.
The following are the top 10 principles required to develop an effective web design:
First impressions are everything when it comes to your website. You’ve got a matter of seconds to convince your visitor to stay on your site. Numerous studies state that within the first 10 seconds of landing on a website a visitor will decide to stay or leave.
So what can you do to make that critical first impression a positive one and encourage visitors to stick around? You can start by using your web design and content to deliver answers to the basic questions people will immediately ask when they land on your site.
Your website needs to cover all the basics, and in a way that makes it as easy as possible for people to find the information they are looking for.
Here are the eight customer questions that your website needs to answer.
Aside from the web development itself, choosing a website designer can be as hard for the website owner. With so many web dev agencies and freelancers in the industry, picking the perfect fit for your needs is just as challenging.
This is exactly why it pays to be prudent and serious about choosing. Your website will represent your business online, thus, it has to be attractive to drive as many potential customers as possible.
But how exactly do you choose a competent website designer? What are the essential skills to look for?
When you own an online business, having a good web design is crucial. Aside from having all the features your business needs, it has to be aesthetically pleasing and functional. By having a creative web design done by a professional, you’re sure to boost trust and improve user experience as a whole.
When building a website, the best way to go is outsourcing. Using a reputable firm for creative web design Sydney gives yourself an edge over your competitors, capturing the attention of more prospective customers.
A good web design uses the “wow factor” to attract visitors visually. Through the use of excellent graphic design and perfect choice of imagery, you can easily shift your prospects’ attention from your competitors to your site.
So how exactly do you build an online empire through creative web design?
If you are in need of an affordable website design Sydney, there are several factors that need to be considered. Every web designer aims to make their clients happy. One ideal way of doing that is to give them affordable but good looking design that can satisfy their unique needs. Here are some tips to help you work with your web designer to produce desired results whilst achieving affordability.
If you have decided to have a Joomla website or run an existing website on Joomla, you may need to also install some extensions to be able to use more features that are not yet supported by native Joomla. A good example is the sitemap that is required for SEO (Search Engine Optimisation). For lead generation, newsletter subscription is required. To understand the behavior of your traffic, you need to have Google Analytics, and the list goes on. Spark Interact is fully experienced in Joomla Website Design Sydney, and can advise you on getting the most out of your Joomla website. Here are some of the most useful Joomla extensions which you might want to incorporate in your Joomla website.
What You Need to Know about the Principles of Excellent Website Design
One of the first things people ought to know about designing an e-commerce website is that user experience and functionality counts more towards the success of a site as opposed to aesthetics alone. Users decide everything that happens the moment they log on to your website. Hence it makes sense to adopt a user-centred approach when designing a website. After all, there is no point spending any amount of time and money trying to create the most beautiful looking website if it is a pain to use or people do not find it particularly helpful.