How to Choose a Digital Marketing Agency for your Brand?
Marketing can be daunting as it sounds, but it boils down to one important thing: figuring out what the target market likes and then creating content they’d be interested in.
Who used to be focused on newspapers, radio, and other media outlets are now divided across a wide variety of different platforms. For example, if you’re targeting corporation executives, you might want to dedicate your marketing efforts on LinkedIn. If you’re targeting a younger audience, Instagram and Snapchat could be better channels.
This explains why hiring a good digital marketing agency is crucial. Especially if you don’t have professional experience, you would want an agency that can spark growth in your business through their expertise. Here’s how you can find the best digital marketing agencies Sydney for you.
Define your needs and budget
The first aspect you want to look at is your needs. You’d be able to better understand your needs by talking out your business requirements in SEO, advertising, graphic design, and social media with the agency you’re considering.
Likewise, think about your budget. How much are you willing to spend? Unfortunately, there is no fixed price when it comes to digital marketing. However, your digital marketer can work out or estimate a reasonable budget, while setting your expected results accordingly. For example, if you own a restaurant business, you’d need more social media marketing efforts and less on advertisements. Meanwhile, if you’re into plumbing business, you might need to spend more on advertising and less on social media.
Gauge their credibility
Aside from experience, you also need to look at the agency’s credibility based on their reviews. If possible, look for client testimonials on their website and review sites like Yelp, Expertise, and Clutch. Make sure to also check that the testimonials are real and authentic.
Alternatively, you may request for client references. A reputable digital marketing agencies Sydney will not hesitate to disclose contact information from previous clients and let you know how they’ve been working with them in the past. Instead of sending emails, call these clients to get more information and thorough review.
Looking at the agency’s website will also help you judge how it does business. Since they’re into digital marketing, they must have a decent website, good SEO standing, and quality and properly maintained content.
Request full transparency
One of the red flags when seeking help for digital marketing is lack of transparency. Browse the agency’s website to see if they disclose bios, address, and list of clients. Absence of these information is dubious, and you don’t want to waste your time and money to an agency that hides something. Another red flag is when they make big promises with ridiculously low rates.
Have a closer look at their experiences
A good digital marketing agency to consider is one that has experience in the industry your business is in. However, if it doesn’t, it doesn’t necessarily mean it is a bad agency to work with. Ask how they approach an industry that’s new to them. Based on their answer, you should be able to make a final decision.
At the end of the day, the key to finding the best digital marketing agency for your brand is establishing a good client-agency relationship. If you’re able to verify that they do their job well, you like their approach, you’re happy with how they communicate, and they’re easy to work with, then you’ve made the right choice.
If you’re on the lookout for the leading digital marketing agencies Sydney, Spark Interact helps businesses of all sizes. Check out our results-focussed digital marketing approach today.