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DIGITAL MARKETING

Google Ads & Paid Advertising

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The right digital marketing platform and partner for your business

The digital marketing space has grown over the last few years and as a business owner or manager it can be difficult navigating this maze. A partnership with Spark can quickly clear the haze and deploy campaigns on the most appropriate platforms for your business and quickly convert leads to customers.

Google Ads

Does your business’ product or service pop up on the first page in Google? Sounds like a dream, right? This is what a strategic AdWords campaign can do. When you take Spark onboard to manage Google Ads, you can expect your ads to be up and running within a few days. No fuss, no stress, just results. We’ll report on the results and put forward recommendations on a monthly basis.

Facebook Ads

Facebook allows you to place your products in front of your ideal customer and unlike other platforms Facebook allows you to target potential customers geographically and demographically to a higher degree. Getting the targeting, creative ad concept and managing the campaign is what we do best. We have a team of digital marketers, designers and developers who will provide you with a deep data analysis on achieving the best cost per click.

Instagram Ads

With over 1 billion users instagram is now perhaps one of best advertising portals for your business. By posting stunning and creative photos and hash tagging them you can get in front of your ideal audience. Our creative team can help with strategy development, photography and end-to-end campaign management to grow your audience and deliver leads and conversions for your business.

YouTube Ads

YouTube has an audience of over 2 billion users and the rate of video consumption is growing fast. Delivering engaging video ads to your potential audience on YouTube is a great way to increase your brand awareness and drive targeted traffic to your website. Spark can produce engaging videos that will increase awareness and drive traffic to specific landing pages which can convert shoppers to customers.

LinkedIn Ads

If your business is focused on the B2B market then LinkedIn ads can be a good way of targeting decision makers. With so many serious decision makers online it is a great way to inform and connect with this audience. Sponsored text ads or InMail can help you reach the right audience. We create the message and visuals, managing your campaign on an ongoing basis.

Conversion Rate Optimisation

Are you unhappy or confused with your current strategy? Our search team will analyse your existing campaigns and study the user behaviour, using Google analytics and tracking tools. We will reengineer your campaign and creative content to attain optimum conversion rates.

Recapture your lost leads with Remarketing

There is nothing more discouraging than a customer abandoning their shopping cart or failing to follow through on a desired action after clicking to your site. Many distractions appear in our day to day lives which deter your customer from completing these actions. This is where remarketing allows you to skilfully recapture these lost customers and present specific ads/offers to get them to return to the website and complete the transaction.

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Watch Steven’s Story

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“They’re genuine. You feel they really want to understand your business”