Recently updated on December 28th, 2023 at 03:04 pm
With so much noise surrounding EOFY, how can your business stand out and capture the attention of customers?
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5 EOFY marketing tactics you should know
There is a quote that’s commonly shared across the marketing world:
It was said by Stephan Vogel (of the internationally renowned agency Ogilvy & Mather), and it sums up the benefits of creative marketing perfectly. By adopting a more artistic approach, you’re more likely to catch the eye of your audience. In turn, this helps you stretch the value of your advertising dollar.
But this doesn’t mean you need to create a grand work of art. All you need to offer is a bit of novelty. For example, look at how the startup Shrooly advertises their home-grown mushrooms on Facebook:
Is it real footage? It doesn’t matter! The time-lapse video is simple, striking, and it makes you want to watch until the end. Shrooly isn’t waiting for customers to Google discounts for home mushroom kits. Instead, they’re putting out ads to draw people in. If you can show your products with a little bit of flair, it’ll make that ‘50% off’ banner even juicier when it drops.
Social media is an excellent tool for reaching an active audience. As EOFY approaches, you can capitalise on the power of platforms like Facebook, Instagram, Twitter, and TikTok to reach millions of bargain hunters. With just a small nudge (and a little investment), your special offers can be bounced around all kinds of audiences.
Consider the success of the award winning Lil Jif Project, an advertising campaign that blew up on TikTok in 2022. Jif, the American peanut butter brand, challenged users to post a video of themselves trying to rap – after eating a spoonful of peanut butter.
- Respond to customer inquiries quickly and courteously.
- Train staff on products and promotions in advance.
- Make sure your customers are happy with their purchase, even after the sale is over.
- Generate fast, on-brand responses across the organisation
- Make simple templates for content creation
- Build on your brand with every customer interaction
Power up your EOFY marketing with professional guidance
You may want to handle your branding and communication in-house, but you’ll often be at a disadvantage to larger companies with bigger marketing budgets. However, seeking professional advice can level the playing field. Agencies give you a competitive edge, giving strategic advice for everything from brand development to content creation.
At Spark, we specialise in adding value to your EOFY ideas. We empower your business so it can create its own impactful marketing campaigns. Our wide range of services includes graphic design, typography, content writing, animation, website development, and more. Everything you need to support your marketing vision across all channels. By partnering with us, you can elevate your EOFY marketing to new heights and maximise your return on investment.
Don't get lost in the EOFY noise - make sure your message is heard.
Successfully navigating the EOFY marketing season requires a clear plan of action. It means understanding your market presence and effectively communicating to your target audience. By following these EOFY marketing tips, you can start developing the tactics you need to succeed.
At Spark, we understand the importance of branding and communication, especially during the EOFY season. We offer a range of services to help you create a clear and consistent brand identity, from creative marketing to social media management.
By working with us, you can raise your marketing campaigns head and shoulders above the competition. Don’t let the EOFY noise drown out your message – talk to Spark today to learn more about how we can help you stand out.