Things You Should Know When Selecting Website Colours

Website Colours

Recently updated on June 26th, 2024 at 02:19 pm

Why is colour so important in web design?

Colours have physical, social, and psychological influences on people. They set the mood through which your visitors see your website. Consequently, website designers must consider the meaning and impacts of each colour in selecting website colour palettes. They should choose a colour scheme to reinforce the message a brand aims to convey to the visitors.

Factors to consider when selecting website colours

Meanings behind website colours

While no evidence supports a universal system of assigning meanings to colours, you can still incorporate it depending on your target audience. Start by understanding that different cultures give different meanings to colours. Therefore, studying the culture of your target audience is also vital in choosing website colour schemes.

Green

Green provides a soothing effect and doesn't cause eye strain. That's why you'll see most hospitals use different shades of green for their website palette. However, other cultures don't see green this way. For example, in China, a green hat symbolises that a wife is unfaithful to her husband.

White

White is a sign of peace, purity, and simplicity for most people, but in Japan, a white carnation implies death. White background on a website provides a minimalistic effect and clean layout. This colour blends with other colours, making great colour combinations that work very well.

Red

Red usually implies danger and warnings. Because it can easily attract people's attention, designers use red call-to-action buttons and emphasise content by highlighting them in red. Meanwhile, some consider red a symbol of love and passion, but it can also mean rage and death.

Yellow

Yellow is a very spiritual colour that increases concentration. You can use yellow to catch the attention of your visitors, but remember not to use it excessively because it can cause eye strain.

Blue

Blue signifies tranquillity, generosity, hope, and wisdom. It can help build the trust of your visitors to your website. Text in blue colours is also very soothing to the eyes. Using this colour can also improve reader retention.

Age and gender of your target audience

Age

The age of the target audience will also affect the choice of colour. Bright blue, green and yellow colours are best if the target audience includes children and teenagers. Adults usually prefer neutral colours such as black and white, grey, brown and ivory.

Gender

The gender of the target audience should also be kept in mind while choosing colours for your website. Men are more attracted to cool colours such as blue and green, while warmer colours like red and orange easily catch women's attention. If your target audience includes both men and women, you should choose a combination that mixes both cool and warm colours.

Colour Scheme

The colours of a website can significantly affect the mood of the visitors. Therefore, you should carefully choose a suitable colour scheme depending on the preferences of your target audience. If your visitors like your website’s colours, they will likely want to explore more of your website.

Utilising the right colour combinations to improve website appeal and influence visitor preference...

f you want to appeal to your target audience, you need to incorporate psychological research in your web designs. Over the years, researchers have realised the relationship between emotion, cognition, and the vital role of aesthetic feelings in design. If you can tap your audience’s emotion, then scaling up your business will be attainable.

What does your audience think and feel about your design?

Understanding the cognition and emotions of your audience is one step in finding the right colour combination for your website. In doing, so, incorporate these three levels of processing in your decision-making process:

  • Visceral design – the initial impact of the appearance of your products and systems; attractiveness
  • Behavioural design – the “look” and “feel” of using your products; its functionality
  • Reflective design – the thoughts and feelings of your customers towards your product design; the design’s “prestige

Knowing these well is vital to your success since any negative feelings or thoughts can drive away potential customers.

For most people, attractiveness equals usability. If they find a thing aesthetically pleasing, they would be more willing to use it. The same thing goes with website designs. One of the bases of people’s overall judgments of websites is their impression of beauty. When building your website, here are the two main dimensions of website aesthetics you’ll need to consider:

  • Classical aesthetics – orderly and clear design
  • Expressive aesthetics – creativeness, originality, the unconventionality of designs

Colours and feelings - How do they relate to each other?

Each colour we see evokes a certain emotion out of us. By knowing how each colour makes your audience feel, you can start experimenting with your creativity and combine these colours to create a stunning website.

In general, blue evokes relaxed feeling states, while warmer colours, such as yellow and red, give rise to less relaxed feeling states. Choosing which colour to focus on is at the designer’s discretion. However, what’s most important is keeping a balance throughout your website by using colour harmonies. Complementary colours blend well and encourage more visitors to browse your website longer.

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