How good website design will help your business grow
In today’s digital world, there are many do-it-yourself web building tools available when a business is launching or revamping their website. While many of these options offer a good starting point and can definitely streamline a web build, they often don’t provide important information and guidance on how to create a well designed website to meet yours customers needs.
This knowledge is critical to any business that’s looking to improve their online presence, increase profit and avoid making a costly web build mistake. So the team here at Spark Interact have put together the following guide to help you understand the fundamentals of good website design and how it can be applied to your next web project.
3 tips to focus on for good website design
We all know that feeling when we visit a great website and all the elements just seem to fit together. Whether it’s a homepage, a product or service page, a checkout page or even an FAQ section, we can tell when a page has been designed well. While no two websites are identical, you can assume the following aspects have been carefully considered during the web design process and should be part of your own project.
Similar to a sales conversation, you’re anticipating everything that a potential customer might want to know about you with your web page’s information. By showing you care enough to provide detailed answers and guidance on how to solve their problem, you are going to build rapport and ultimately win the hearts and minds of your customers.
5 examples of good website design
Simply ChocolateThe team at Spark are all chocolate lovers and it’s hard to look past this mouth-watering website from Simply Chocolate. Stunning, bright images and a fun, interactive scrolling feature with a floating ingredient background make you want to load up your cart with lots of chocolate goodness. The visual hierarchy here is just perfect and inspires user interaction.
AirbnbIt’s no accident that Airbnb dominates the short term accommodation market. They know people want to start searching for rentals straight away, so the easy-to-use search bar on the homepage design is at the top. They’ve also spent time building out a range of travel content and influencers to keep users excited about their next adventure.
Feed MusicImmerse yourself in an interactive music world with this creative mix of animation, video and scrolling features. Powerful imagery, awesome user experience and some very clever design inclusions make Feed Music one of the best designed websites we’ve come across in a long time.
Woven MagazineJust like a real life magazine that you love to look at and touch, the people from Woven have delivered a beautiful, minimal publication that celebrates craftspeople and artists from around the world. Sometimes the simplest designs that allows for lots of white space are the ones your audiences love.
Spark InteractWe’re always looking to improve our website design and user experience by measuring where people are looking and what they’re interested in when choosing a digital partner. Our vibrant colour schemes, responsive page load design and catalogue of services and projects showcase how we can help businesses with their website needs.
Brand recognition & trust = increased enquiries
Remember, you’re not only competing against businesses in your category, but also every other website your potential customer visits. So the only way to ensure your brand is distinctive and memorable is through a well structured website that provides a great user experience using responsive design and modern design elements.
Users will form an immediate impression of your business based on the look and feel of your website. So building trust and demonstrating you care deeply about the needs of your customers is going to lead to more enquiries and sales. This can’t be overstated enough in today’s marketplace.