Google caused a big scramble in the SEO industry when it started sending out notifications to webmasters whose websites were found to be non-optimised for mobile users. The addition of a mobile-friendly label and the incorporation of that signal into the search engine rankings is one of the biggest changes Google has made to its search algorithm.
It makes sense that Goggle would start to prioritise websites which were optimised for mobile users when its users were searching from mobile devices. After all, providing users relevant replies to their searches has been Google’s mantra since its inception. What good are those results if the user experience is going to be compromised?
This is where the new Google mobile algorithm steps in. As mobile users continue to grow and are expected to outnumber traditional desktop searches in the very near future, this change to the search rankings is a huge opportunity for business to improve their visibility markedly.
The first mover advantage to websites is immense and reminiscent of almost a decade past when websites were still in their infancy. The potential for loss is also quite high. After all, you do not want to be in a situation where this change to the Google mobile algorithm pushes you downward into the rankings.
There are numerous examples that can be found where such a change can dramatically affect the fortunes of a company.
Google announced in May on its official webmasters blog that it would be increasing the strength of this signal to reflect even more the advantages of optimisation for the mobile web.
Optimising Content For the Google Mobile Algorithm
Be Sparse With Content
Remember always that less is more when it comes to mobile users. Make sure that the content on your website is absolutely essential and relevant to the needs of your users, otherwise, remove it.
Avoid Lengthy Paragraphs
Users are unlikely to sift through reams of text to finally get to the point you were trying to make. Start off with a small summary of what they can expect from the content and then add a click-to-expand element for topics that require a detailed explanation.
Experiment with Formats
Mobile users are much more likely to click on slideshows or videos since they are easier to consume than just plain old text. Know your users and what they are used and obviously keep that as the central theme which you follow, but a little experimentation can help add a new dimension to your offering.
Test for speed
Mobile networks are getting better every single year but are still notoriously unreliable and can vary in speeds that they offer greatly. Make sure that your mobile website falls within the Google recommended parameters to figure favourably in their rankings and to provide a great experience to your users.
Research has shown that the speed with which a website loads in the most important single parameter affecting return traffic to the page.
Mobile Is Now
It’s a common thing to hear that mobile optimisation is a future thinking move, however, as things stand now it is something that is essential to your business right now. By staying with legacy websites, you are not standing still but are moving backwards.
We at Spark Interact have the necessary expertise to retool your old website to bring it into the modern era or to build a brand new one from the ground up. Get in touch with us now to know more about the various solutions we provide.