Recently updated on January 12th, 2024 at 03:48 pm
If you’re considering a website redesign, you may be wondering, “can upgrading a website affect its SEO?”. The answer is yes, it can potentially affect your SEO, but it’s important to remember that updates can also boost your rankings and are well worth the effort. In fact, Google is biased! Google loves fresh websites and gives higher priority to those that update their content frequently.
On the other hand, neglecting your website and failing to improve the user experience or keep your content relevant can lead to a slow death in search engine rankings. That said, upgrading your website can also change its structure, content, and URLs, which can negatively impact your SEO rankings if not done properly. There’s a chance that you’ll encounter broken links, duplicate content, and other technical issues after an update.
With SEO being a crucial factor in website ranking and sales, it’s necessary to take precautions before upgrading. In this article, we’ll explore ways to protect your website’s SEO during the upgrade process.
How can I upgrade my website without affecting its SEO?
To update your website without affecting its SEO, you should follow these best practices:
By following these best practices, you can update your website while maintaining its existing SEO and ensuring that it performs well in SERPs.
So, upgrading a website can affect its SEO. Upgrading your website is more than just aesthetics; it requires technical expertise and a number of considerations. To minimise the impact on SEO, it is essential to plan the upgrade strategically, making sure that any changes to the website’s structure and content are done with SEO in mind. When done correctly, this can help your online business keep its competitive edge and attract more customers.
Spark has in-house web developers and SEO experts that can help you upgrade your website without negatively affecting its SEO. Our team will ensure that your website remains optimised for search engine visibility, while also providing the latest features and functionality.