Marketing Collateral


Marketing Collateral Design

Explore your options

From signage and packaging to point of sale, the way you present your brand makes a statement. How the various items come together, creating an impression of cohesiveness and consistency, is what will make your brand a real standout. Strong, consistent graphic design supports your sales and marketing efforts. Let your products and services do the talking through their visual appeal. Establish an impression with advertising and marketing collateral design that conveys the qualities of what you stand for and what makes your offering unique.

We have the experience to translate a great design across many different types of communications channels

Exhibition Display Design

This is where impact really counts. To gain maximum return on your investment, your exhibition display needs to stand out in the sea of competing stands. The mark of a good exhibition display is one that attracts, engages, entertains and informs visitors. If this can be achieved, you can make new connections, increase your conversions and have a steady supply of new business leads. Now isn’t that what you had signed up for!

Signage Design

Your signage plays an important role in presenting your brand to the world. At Spark, when we design for signage, we consider all the factors that contribute to an effective sign. Our designs provide high impact visual appeal taking into account an understanding of where the signage will be seen, the surrounding environment and who the target audience is. When all these considerations come together, our approach to sign display will make your sign the drawcard to your business.

Infographics + Illustrations

If you have a product, service or process that is challenging to explain, consider the power of visual communication. Illustrations are a powerful way of showcasing specific unique content. It allows you to zone in on a key feature, highlight all aspects and translate these into benefits that your audience will value. Infographics combine text with visual elements to convey large ideas within small spaces. They are just the trick for explaining processes and methods. If your way of doing something is complex but is a key selling point, then an infographic is the way to present it in an engaging and concise way.

Ad Design

When you place an ad in a magazine, newspaper or online, a crucial part of delivering return on investment is your ad design. Ad placement can be a costly exercise, but if executed well can be an effective form of advertising with a wide and targeted audience reach. Ads are also a powerful way to position your brand within your competitive landscape. At Spark, we design ads for magazines and newspapers to influence consumers, business customers and prospects.

Display Ads

We design ads for digital media, such as banner ads and social media ads, that target specific audiences. The beauty of display advertising is the ability to segment and target audiences based on demographics and geographic location as well as business category and job titles. With this amount of fine level targeting it is important that your display ads resonate with each segment group. When we design display ads we draw upon our digital marketing expertise to produce display ads that hit the mark with a defined target audience.

Packaging Design

When faced with an array of choice, consumers either choose a trusted brand name or they take a chance to try something new. When your product is the new kid on the block, the outer packaging is going to be the make-or-break factor. At Spark, we understand what makes great packaging design that has appeal and can cut through the crowd of competing brands.

Point of Sale Design

Attract consumers’ attention at the most critical moment when they are ready to buy. Effective visual merchandising design sways consumers to make additional purchases and leads to increased sales. Our graphic design team understands the elements of good point of sale (POS) design. We consider ways to get the greatest “pop” out of your POS from eye-catching standees, wobblers and shippers to decals and floor art. We can also provide innovative ways for you to see mock-ups and samples prior to production.
At Spark, our professional marketing collateral design services cover everything from print to digital. The graphic designers working on your design projects apply their problem solving skills to ensure that visual communication and practical outcomes are always in balance. Our designers create from the standpoint of user experience design as their central focus. With effective collateral design, you don’t have to work as hard to communicate why your product or service stands tall amongst your competition. Find out how we can turn your collateral items into ambassadors of your brand.

To turn your business into a brand your customers admire and trust.

Talk to Spark,
your design agency.

Listen to our client stories…

Play Video

Watch Dale’s Story

“They’re genuine. You feel they really want to understand your business

Play Video

Watch Judith’s Story

“The way they simplified everything for us was absolutely fantastic”.