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Product Development

Maximise the value of your product or service

Do you have an existing product? Or do you have an idea that satisfies a gap in the market? At Spark our product development process will provide the framework you need to define your product clearly, identify the target audience and enhance value in order to create a profitable “best seller”.

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Product Development benefits businesses with any of the following challenges:

I have complex business ideas

My product concept is excellent but not selling well

I need a device or tool to systemise a process

I want to sell on value and not on price

I want to to target a new market

I want to increase the value of each sale

See how our clients benefited from our Product Development Strategy


Structural repair specialist, Buildfix was faced with a particular challenge. The work they perform is complex by nature and difficult to convey to potential customers. With the use of life-like rendered illustrations and video, a complex process has now become a source of visual interest, entertainment and appreciation.

Astor Metal Finishes

With a range of specialised metallic finishes for aluminium surfaces, Astor Metal Finishes required a way to present their product to an audience of Architects and Designers. Spark helped establish product names in line with stars in the galaxy, assigning a unique brand to each colour. A hard bound folder was then designed to present the product swatches in a professional and memorable way.

Royal Touch

Introducing a new product into the market and swaying prospects to make a switch, is no easy task. Faced with such a challenge Royal Touch knew that if prospects understood their product’s superior features and benefits it would open the path for discussion. Spark was contracted to help in the development of their product’s communication pitch. The result, a product brochure and sales tool all rolled into one clear, visual presentation.

More ways to enhance your product concept


Information, data and statistics are effectively communicated through visuals. If you have a subject that is difficult for users to engage with, then consider presenting the ideas into an eye-catching infographic.

Explainer Videos

When audio and visuals combine with motion, it leaves the viewer with a lasting and memorable impression. Explainer videos are a highly effective way to tell a story or convey a message while keeping viewers engaged and entertained.

Sales Tools

Brochures, powerpoint presentations, pitch decks, email marketing automation, you name it we can make it happen for your business. Get your sales team working more effectively and efficiently. Access a higher level of business than thought possible.

Concept Illustrations

Conveying a concept or process is easier to do when it comes in a visual form. Concept illustrations are a way to translate a complex message into a simple and effective delivery. Plus they are versatile additions to your website, brochures and social media.

Let Spark help you from product development concept to roll-out

Brand Naming

When your product or service needs just the right name to capture its essence, talk to us. We’ll help you establish a name that will convey your brand image and brand promise.

Find out about Brand Naming

Communication Strategy

When visual branding and communication come together, it makes for powerful stuff. Let Spark help you define your Communication Strategy and complete your brand picture.

Call us to find out more

To turn your business into a brand your customers admire and trust,

talk to Spark,
your web design agency.

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“Spark is like part of our family.”

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“They give me the result I want so I can focus on running my business.”

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