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CASE STUDIES

Pure Gelato

BRAND STRATEGY | WEB STRATEGY | WEB DEVELOPMENT | E-COMMERCE

Taking Australia’s
Beloved Gelato Brand
Into the Future.

THE BRIEF

Hailed as Australia’s most awarded gelato manufacturer, Pure Gelato is one of our treasured long-standing clients. Pure Gelato have steadily grown their delicious empire over the years and Spark have been there every step of the way. Managing the entire marketing and branding strategy, we have always looked at blending innovation and rich content into their online presence. In the last 5 years, our focus has been using design and technology to take the brand into the future while maintaining the brand identity that Pure Gelato is known and loved for.

1

our solution

Brand Strategy – New Logo

Operating now for more than 20 years, Pure Gelato’s brand needed to keep relevant and contemporary. Spark initiated the move in 2017 to refresh the company logo, giving it renewed energy without losing its visual identity. Through clever design changes, the logo makeover turned out a success! Now seen on the Pure Gelato website and all their marketing assets, the new logo gives a rejuvenated, modern look that is still easily recognisable and relatable to the customers.

[twentytwenty]Slide across to see before & after[/twentytwenty]

Slide across to see before & after

2

Web Strategy – Pure Gelato

With the launch of their new website for 2014/15, we focused on increasing and improving customer experience and user engagement. To achieve this we first of all introduced a dietary analyser that visitors can use to make their gelato orders based on a set of clever dietary filters. Google Maps is then utilised for a delivery search based on their postcode!

Web Strategy – Wholesale

The consistent growth year after year has lead Pure Gelato to create a division within its business to better deal with different segments of the market. We have created an entire website dedicated to their wholesale division, answering the needs of restaurants, cafes and hotels. An ordering app has also been developed for added convenience to the wholesale partners.

Web Strategy – Event Hire

With a growing market for event and functions hire, a dedicated Gelato Cart Hire website has been launched to specifically service the corporate event and wedding markets.

3

Promotions & Customer Communication

Spark supports Pure Gelato both in their online and offline marketing efforts. Promo announcements through email marketing, in-store stickers and web banners ensure effective, timely and consistent communication in all consumer touchpoints. These are invaluable in keeping Pure Gelato and their offerings in the top of their customer’s minds.

4

App Development Retail & Wholesale

A culmination of our innovative streak for Pure Gelato in 2014 was the build of an Android and iOS app mirroring the desktop online ordering facility. The app now delivers over 50% of their online orders! Gelato on the Go anyone?

Listen to our clients’ stories…

Watch’s Alfredo’s Story

“They’ve created a very personal service in their business.”

Watch’s Joe’s Story

“Spark is like part of our family.”

Watch’s Joe’s Story

“Spark is like part of our family.”

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