Anatomy of an eCommerce Site
We’ve been a little bit busy at HQ this past couple of months working on loads of designs, marketing roll-outs and developments for eCommerce websites.
Whether it’s due to the growing confidence of customers, or due to people becoming more time poor (or both), it’s obvious that more and more of us are shopping online. By consequence, more small business owners and retailers want to get their products out there to grab a share of this increasing online spending.
As a small business working with other small businesses, we know all too well the day-to-day scenario of a business owner. Often you have to play the role of sales manager, copywriter, accountant, and some days, even cleaner. Small business owners often get stretched out with the multitude of daily tasks that other equally important aspects of their lives take the backseat.
Retailers have been very responsive in adopting online ordering systems. It may be down to a culture where customers are used to paying immediately and retailer’s transactions are less personalised. For B2B Businesses the relationships are more personal and payments are dealt on an account basis. It is this perception that I believe has caused a delay for many B2B Businesses in systemising their order management processes online.