return on investment formula

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Combined Advertising Tech & Marketing Tech Terms

by Carol Lobo on

1st Party Data

1st Party Data is information collected from a business (and its activities), for that business, by that business. This commonly refers to details about audiences or customers, but also covers performance of marketing strategies and advertising campaigns. Some common sources include CRM, website, mobile app, customer feedback, e-commerce platform etc….

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Carol LoboCombined Advertising Tech & Marketing Tech Terms