web design

All posts tagged web design

The Complete Web Design Review Checklist

by spark on

You may be reevaluating your current web design or looking for a new Sydney web design.

The web design process is a complicated one, it amasses content writing, branding, photography, graphic design, usability and more. A web design checklist can make this process easier for you and your web designer.

A web design is much more than a creative process, but a business device used to achieve your business objectives. Therefore, your web design must attract, engage and encourage your visitors to take an intended action. This checklist will breakdown each component revealing the best review process so you can feel more confident that your feedback to your web designer will be flawlessly executed, just like you envisioned.

Start with avoiding vague feedback such as ‘add some flare’ or ‘make it pop’, it’s ideal to be specific and direct, as unclear feedback will delay the design process with your web design company which is time inefficient. Regardless of if your direct and honest feedback might be negative, web designers understand the client’s needs is the highest priority and will not take any feedback personally. This will also prevent reediting to get the result you wanted initially.

 

Appearance

Does the web design accurately express your brand and message? Preferably, this problem would have been resolved in the initial design phase before web development, but occasionally, images and other small parts may misalign with your company’s brand. When you’re reviewing the web design pay attention to every little detail, including spacing to ensure it’s the same as your initial vision. For instance, text breaking or a picture being misplaced.

Appearance Checklist:

  1. The layout across all pages are consistent
  2. The spacing between texts and images are even
  3. The text fonts are the same across different browsers

 

Functionality

Your web design functionality is very important. Are all the buttons functioning well? We conduct detailed testing of all buttons and menus before publishing the website.

Functionality Checklist:

  • Videos are playing
  • The web design loads fast – some web designs may be the exception, as many videos & photo heavy websites during the development phase, but when the site is published the speed grew much faster.
  • Ensure emails come through the contact form
  • Buttons can click through to its intended link

web-design-checklist

Mobile Responsive

Our web design work is always consistently optimised for mobile, although it’s always good to do a personal check with your own mobile device. Here at Spark Interact, we have an entire spectrum of devices to test our clients web design on before the website goes live. Such as Mac & Windows PC, Android and IOS smartphones and tablets.

Usability Checklist:

  • The menu works correctly – links can be opened to the right menu
  • All the buttons function properly
  • Emails send through via all forms

Content Review

Thoroughly review the web design content, particularly if your web design company wrote the content for you. Confirm if industry-unique terms such as abbreviations and unique information about your products or services are defined & spelled correctly. When reviewing the content check:

  • Spelling
  • Abbreviations
  • Grammar
  • The flow of content works. Would a person who hasn’t heard of your industry be able to understand your content?

 

Engage the Team

Engaging your team in the review process can allow you and your web designer to gain more insightful feedback. It is also crucial for the CEO to be involved to prevent disapproval in the final stages of the web design, if this happens, your web designer will have to start from the beginning, and this wastes time for everyone involved.

Team Checklist:

  • Create a meeting with the team members whose feedback could help
  • Allow your team to do a review of the web design and voice their concerns in meeting
  • During the meeting:
    • Review each page
    • When there is contradictory feedback, determine together what decision to make
    • Collect all feedback to be merged into one document for your web designers to implement

 

The web design process is undoubtedly a large task; however, we hope this definitive checklist will make the process run more smoothly. Although, due to the large scope of launching a website, it may be worthwhile to engage a local web design agency for effective communication. If you’re looking for a professional Sydney web design, feel free to get in touch with us here.

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5 Tips to Find the Best Web Design Company

by spark on

Creating a great website is more than just HTML coding. Your website needs to clearly showcase your business in an interesting manner. After all, your website is the heart of your digital marketing strategy from SEO ranking to the ability to convert website visitors into leads or sales. Before you choose your web designer, here are five important tips to consider when finding the best web design company for you.

 

1. What are your business goals? (be realistic)

Before you even decide to launch or re-design your website you must determine what you want your website to accomplish.

  • What are your business goals?
  • How will a new web design help?
  • What is the purpose of a new web design?

Whether your business goals are concentrated on generating more sales or merely to raise brand awareness, outlining the purpose of your website is a crucial first step for creating a successful web design which is often overlooked.

Furthermore, the goals should be realistic and within a time frame. Years from now, how will you know if you chose the right web designer? Think past “rank #1 of Google” or “getting clicks.” Set clear goals to improve sales, branding and lead generation. You might want to ask your web design agency what services they offer to increase traffic to your website. Your web design company needs to have a strong understanding of your sales cycle so they can plan your website design accordingly to boost your online efficiencies.

 

2. Understanding Price & Value

Price is usually the elephant in the room, it can potentially end the deal if the price range isn’t within your budget. Note the quote “you get what you pay for” is completely valid in web design. Undoubtedly, if the price is cut on web design to save money, you also diminish the long-term value your website deserves, as the Internet is growing more users every day.

How do you validate the price of your web design? As a business owner, you must conduct research. Raise your concerns and get as much information as you can from your potential web design company. Ask for specific testimonials and result-driven analytics of the value that their web design can offer. You can compare these results to other ROI driven marketing campaigns you have run. Understand that your plan should be on long term value. Price shouldn’t be an issue if the website offers greater ROI opportunities than your other marketing campaigns.

 

3. Knowing the Process

The online world is constantly evolving making the Internet more technically difficult to master, even for us who live and breathe online. However, the more you know what your web design company is doing the clearer your vision will be. Question your web designers about their methodology and reasoning behind their recommended approach. You should never be confused about the website development process. If the web design company can’t clearly explain this process to you, they’re most likely not right for the job.

 

4. Content is the Issue

There are many reasons to launch a new website or redesign. From our perspective, most businesses want to elevate the appearance and add specific functions which can help the efficiencies of their business. But a crucial factor of web design (that is often unnoticed) is your website content – the images and text used.

We believe content may be the most imperative factor to think about when considering a web design company. The web designers should deep dive and ask you questions about you, your business, target client and industry in order to write compelling content that aligns with your brand. This ensures that they can moulded a website with a strong foundation to house content that effectively delivers your message, while upholding the quality of your brand.

 

5. Sustaining Your Investment

After your website is launched, a great web design agency will continue to keep a strong relationship with you. Reliant on how you choose to maintain your website and creating web content, a great web design company will help you with website analytics and provide reports, so you understand how your website visitors are behaving on your website.

Don’t neglect understanding your potential web design company’s ongoing client relationship. Do they offer ongoing website maintenance or search engine optimisation (SEO) for their clients? These are extra ongoing services which significantly assist with the longevity of your success online.

 

Conclusion

At Spark Interact, we know the importance of the factors stated above. Therefore, we don’t just design websites, we build a strategic, engaging customer experience that strengthens credibility and displays your brand message, to ultimately turn prospects into profits. These were just our 5 quick tips to finding the best web design company, however there are many more things to consider. If you have any questions about your web design project, feel free to contact us! We’re happy to provide free advice and help turn your online business dreams into a reality.

 

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Tips for Choosing an Affordable Website Design Service

by Aimee Bulaong on

It’s common practice for prospective clients and customers to visit your website as their first point of contact. What they do (or do not) see on the website influences whether they do business with you. In today’s competitive market, you need to ensure you get the best website design you need for your business. A good website design doesn’t have to come with a hefty price tag.

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5 Resolutions for a Better Business Web Design in 2018

by Aimee Bulaong on

Having a website is crucial in all good business practice but having a website that speaks to your customers in an effective way is paramount.  It is important when creating, updating and refreshing your website that it appeals to your already acquired customers and that of potential customers. Keeping your web design creative and new, interesting and updated increases the likelihood that your customers will return for new knowledge and information.

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Building Responsive Sites is not Rocket Science

by spark on

Building responsive sites does not have to be rocket science, especially if you have knowledge of the tools that will help you. With more people wanting to have websites that can be accessed with any device from desk top machines, to laptops and mobile phones , the introduction of responsive web design was inevitable.

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Tips to Choose a Website Designer

by Mackey Kandarajah on

2e1ax_simplistic_entry_bigstock-One-person-says-Pick-Me-and-st-21804923How to Choose a Website Designer

Choosing a good website designer is not always an easy job. If you post an advertisement requesting quotes for website designing, you will be faced with a flood of interest from website designers. It can be difficult to choose a suitable website designer from a large number of applicants.

Here are some of the tips that will help you to choose an appropriate website designer.

Evaluate experience:

Consider the experience of the applicant. How long has the applicant has been in the field of website designing and how many websites have been developed by him/her? An experienced designer is preferable to a novice website designer as they know very well how to design a good website.

 

See whether they follow the instructions:

Notice whether the potential candidate has followed your instruction while putting forward the quote. Some website designers put forward the same form quotation to all potential clients without paying attention to individual needs. Such candidates should be rejected straight away. It’s a waste of time to deal with candidates who cannot (or will not) follow your instructions.

Look at portfolios:

Have a glance at the portfolio of websites designed by the potential candidates. This will give you some idea of the skills of the designer. Regardless of whether you are designing a website yourself or hiring a pro, this will also give you an understanding of good website design. You can shortlist the candidates whose portfolio is similar to the type of website design you want for yourself. Select some candidates who have the best portfolios.

Get references:

Gather references of selected candidates from the previous clients as it is sometimes not possible to have an idea what they have done by looking at their portfolio. Previous clients can provide important information. They can tell you:

  • Whether the deadlines were met?
  • Whether all instructions were followed?
  • Whether suggestions were welcomed?
  • Whether the concept was provided by the designer or was it the client’s concept?

Is the designer approachable and professional?

Check out whether the web designer used a generic quote or did they contact you for further information? Do they use jargon or talk to you in clear understandable way? Was their tone professional? Consider these factors before choosing any candidate.

Read the terms and conditions:

Before proceeding to finalising the website designer, you should carefully read the terms and conditions of the potential candidate. Following are some of the important questions that you should keep in your mind:

  • Will there be any hidden costs?
  • Does the design fee include updates and maintenance?
  • Will a copy of source files be provided to you?
  • Who will be the owner of the source code?
  • Will the files have a back-up?

After your thorough research, short list the top three candidates for yourself. Talk to them and gain some useful insights. Make your final decision and choose one of the most suitable candidates from this top three.

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Pakka Launches New Site!

by Mackey Kandarajah on

2e1ax_simplistic_entry_pakka-web

At 19:00 Wednesday 7th March, 2012, Pakka’s new site goes live! This marks our 5th site release with our very first website being launched in 1999. The aim of this new site is to display our full range of services and products in a concise and informative way. It is also a platform to communicate new product innovations as they become available.

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