website colours

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Factors to Consider While Selecting Website Colours

by Carol Lobo on

2e1ax_simplistic_entry_bigstock-exploding-vector-color-wheel-21878507Colours have physical, social and psychological influences on people. Colours have been found to set the mood through which your website’s design is seen. Designers need to pay careful attention while selecting website colours as each colour has a meaning and knowing what meaning will be conveyed by the colour scheme is an important consideration. A web designer should choose a colour scheme that will reinforce the message a web design aims to convey to its visitors.

Meanings of Website Colours :

Colours do have meanings but there is no evidence that supports a universal system of assigning meanings to colours. Different cultures assign different meanings to colours. Therefore to understand the meaning of colours we first need to understand the culture of our target audience. A designer should first have some understanding of the culture of the target audience before choosing a colour scheme for a website.

Combinations of green and white work very well. Green has a very soothing effect and it is very easy on the eyes. It’s for this very reason that most hospitals choose the colour green for their websites. Although green has a positive meaning in most cultures it also has some negative associations. For example in China, a green hat means that a man’s wife is unfaithful to him. White is a sign of peace, purity and simplicity but in Japan a white carnation implies death.

Red is a very powerful colour. It increases heart beat and blood pressure. It causes nervousness and restlessness. Therefore it would not be a very good idea to a choose dark bright red colour for your website. A combination of dark red and dark blue is even worse because it quickly tires the eyes and causes headache.

Yellow is a very spiritual colour that increases the concentration. Although it is good to use yellow in small amounts to catch attention of your website’s visitors, excessive use of yellow is not acceptable as it is very hard on the eye. Excessive use of the colour yellow will negatively influence both adults and children alike.

A combination of blue and white or different shades of blue is one of the most successful combinations. The colour blue signifies tranquility, generosity, hope and wisdom. Blue easily builds the trust of the visitors visiting the website. Text in blue colours is very soothing to the eyes. Another benefit of blue text is that it encourages greater reader retention.

Other factors to consider:

Age: The age of target audience will also affect the choice of colour. Bright blue, green and yellow colours are best if the target audience includes children and teenagers. Adults usually prefer neutral colours such as black and white, grey, brown and ivory.

Gender: Gender of the target audience should also be kept in mind while choosing colours for your website. Men are more attracted to cool colours such as blue and green while warmer colours like red and orange easily catch the attention of women. If your target audience includes both men and women, you should choose a combination that mixes both cool and warm colours.

Colour Scheme: Colours of a website cannot be taken lightly as they significantly affect the mood of the visitors. Therefore you should carefully choose a suitable colour scheme depending on the preferences of your target audience. If your visitors like your website’s colours, they will likely want to explore more of your website.

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Carol LoboFactors to Consider While Selecting Website Colours

Top Ten Tips to Select Website Colours

by Carol Lobo on

2e1ax_simplistic_entry_bigstock-vector-colorful-mosaic-pattern-15554819Though some philosophers are of the view that colours are entirely mental constructs and not part of the physical features of objects but practically, you cannot deny the significance of colours in your daily decisions. The colour of a website has a great role to play when it comes to influencing the actions of potential customers and established users. A website with beautiful graphics and rich content but wrongly selected colours contradicts webmaster practices and will eventually affect its visitor conversion rate.

You should have in mind that the website is an online representative of your company and it has the potential of reaching out to clients with different educational and social backgrounds anywhere in the world. The look of your site will portray a positive or negative image of your company and entire personality. The choice of a right colour may seem simple, but it’s an important aspect of a website. Because the colours of the website ushers visitors to the site, you have to conduct all due diligence before you make any choice of colours to be used in your site. We have outlined ten important tips that should be implemented when choosing website colours.

PURPOSE OF THE WEBSITE

This is the first law in choosing website colours. You have to identify what the website is really meant for. Is it a marketing site, Corporate, Social networking, Service, Government, Educational or Personal blog? Answering that question will give you the right perspective of colours to be used.

COLOUR SCHEME OF THE COMPANY

The knowledge of the company’s colour scheme is important, as most companies prefer to maintain their brand on their website. If the webmaster is given the freedom to choose the colours to be used, other factors like beauty and colour balance can then be considered.

GRAPHIC INTEGRATION

The colours in the proposed graphics of the website should complement with the other colours on the site. This agreement in colouration is important for the colour harmony of the site.

UTILISE RIGHT COLOUR COMBINATION

The right combination of colours improves the value of a website to visitors. It is generally believed that some colours marry each other, that is why colours like green and white, sky blue and white, black and white can conveniently be combined for positive impact on visitors. The right combination of colours in a website gives off the impression that the company is well organised. If you are still finding it difficult combining colours, you may use the colour-combo-ideas or colour combo online tools to get an effective colour combination for your website.

KNOW THE REAL MEANING OF THE PROPOSED COLOURS

Before you use any colour on your website, you have to endeavor to know the meaning it connotes to your target market. Some colours have different meanings to different people and cultures. With the knowledge of the site’s purpose, you can now choose a colour that will not get a negative impression to the user target market. The meaning of white colours in Japanese culture is totally different to what it connotes in Chinese culture. Red signifies danger to some people but some others take it calmly when it comes in roses.

USE IMPACTFUL COLOURS

It’s been identified that website users unknowingly react to colours. The colour red has been known to irritate visitors to a website. And it has been acknowledged that people working in a red environment tend to work faster but they make lots of mistakes. On the other hand, most people like the colour blue because they tend to be relaxed when they are working in a blue environment. Therefore, you should not choose red for marketing and corporate websites if it does not represent the company’s brand.

USE COLOURS THAT ENCOURAGE POSITIVE FEELINGS

Some colours affect people’s feeling and perception as well as help in modifying their reactions. The perception of the site’s visitors should be considered while making choice of the website’s colours. Black should not be used in social network sites as well as relationship websites. Natural colours should be used in nature base websites to maintain the perception to website visitors.

AVOID COLOUR RIOT

Over colouration of a website can affect visualisation and its rating to visitors. It is advisable to maintain a maximum of three colours in a particular website. The three different colours should be applied in the ratio of 6:3:1. The primary colour should be complimented by the other colours in the website.

BE MINDFUL OF THE BACKGROUND COLOUR

The background colours should have a visual striking effect on the users and it should be one of the three colours on the website. The background colour should not be “loud” but should act as a compliment to the other colours in the website.

CONSIDER COLOUR OUTPUT ON DIFERENT APPLICATIONS

Since your website should be designed to be adaptable to any application (known as a Responsive Website Design), you should choose colours that can be visualised by people using different devices. Smaller devices compound colours making it very difficult for users to really access websites having dark colours.

The above tips will help in customising the colours of your website to achieve greater utility of your online presence.

Also Read:
Factors to Consider while Selecting Website Colors

read more
Carol LoboTop Ten Tips to Select Website Colours