1. Clear font:
The font must be quite clear because on the small screen if the font is not clear everything looks ambiguous. Using straight words is a good idea.
2. Simplicity is the Key:
The mobile phone screen is not as gigantic as the desktop. Too much stuff often confuses the user, especially on small screens. Keep things simple. You can achieve it by rechecking your thoughts. It helps in eliminating the unnecessary things and redundancy. It is a mistake in mobile phone web design if same options are being repeated with different names. Such redundancy should be checked and eliminated.
3. Give importance to Branding:
The branding has high importance in the mobile website. Branding plays a significant role in optimisation for mobile phones website. The colour schemes and design should be consistent because it will facilitate your loyal customers as they will trust they are visiting their reliable friend.
4. Provide scope for white space:
There should not be too much crowd of content. Provide scope for white space around the words and tags. It also helps the user in clicking the accurate tab. Vice versa if no white space is provided with tags/icons the user often get messed up by clicking wrong icons.
5. See and Action:
It is very important to prioritise your selection to be shown on the homepage. This is because you can only show minimum number of tabs/icons for optimisation for mobile phone website. So they must be the most important ones. This is best to write words on the decent coloured icons. The user will see the icon and read the stuff over that and would be inspired instantly therefore resulting in quick action. Try to keep the font size of tabs medium.
6. Use CSS in coding:
Using CSS in coding makes the content understandable and clear for small screens.
7. Vertical scrolling:
It is better if there is no scrolling. All the information should be available in one sight therefore keep the information simple and select keywords the user need. If this is not possible, the scrolling should be vertical.
8. Test your website:
It’s a superb idea for the optimisation for mobile phones website to test it by viewing in different mobile devices. It will increase your understanding for a better mobile phone website experience. You would be able add/delete certain features to attain excellence.
9. Avoid Java Applets:
Using Java applets increases the loading time. It is better to use HTML as it helps in an instant loading of the web pages. Certainly, no one has enough time to keep waiting for the pages to load.
10. Simplifying the navigation:
The navigation should be simple. There should not be 5 to 7 pages to reach their required information. Keep in mind what the users are looking for. They must reach it in maximum 3 clicks. Read our recent post Best Practices for Navigation on the Mobile Web for better understanding of this area.