Most businesses nowadays already have a website. If you think your website is a finished product, think again. The Internet is evolving at a rapid pace. With customers becoming more savvy purchasers, their expectations likewise become higher over time. Is your current business website still as impressive as it was before? Will new customers still be interested if they see your website? If you’re wondering whether your website needs an update or overhaul, here are top 10 questions to ask:
1. Is your website mobile-friendly?
A study by IAB Australia and Nielsen found that over 19 million Australians aged 18+ access the internet on their mobile device. Time being spent are increasing month to month as we prefer to consume information on our smartphones and tablets. You want your customers to find your products or contact information while browsing on their phone, just as easily (or easier) as they would on their desktop. Mobile-friendliness will also impact your search ranking. Google has been using mobile-friendliness as a ranking signal, meaning websites that look and perform better on mobile devices will rank higher in mobile search results. Use the Google Mobile-Friendly Test to check if your business website is mobile-friendly.
2. Is your website fast and intuitive?
Once customers find your website, they need to find the information they are looking for – stat. Did you know that the average human attention span is 8 seconds? (That’s 1 second shorter that a goldfish!). If pages take too long to load or the navigation is too confusing, you will lose your customer’s interest and potential business. A good business website should be fast-loading and navigation should be logical and easy to use.
3. Is your home page still appealing?
If your business website is a physical shop, then your homepage is the storefront of your shop. The purpose of the storefront is to entice your customer and give them a clear idea of what you can offer. Your homepage should be showcasing your best products or services and communicating what your brand represents. The most prominent elements on the homepage should clearly say how your product or service helps your customers.
4. Are your fonts, colours, or graphics modern or have become dated or cliche?
The nature of digital is that it favours those who are constantly moving forward. That is also the case with visual design. Overcrowded pages, WordArt logos, blinking effects, Comic Sans font – these are only some (extreme) examples. These may have worked before but will turn off customers today.
5. Do you have any image or text issues?
Does your business website have forms that are not working? Do you have blurry product images? Do you have links to missing pages? You don’t want you customers leaving your site because of issues like these.
6. Do you have a prominent call-to-action on your pages?
A call-to-action should be prominently displayed on your website pages. What specific action do you want your customer to take? Do you want them to provide an email address in exchange for a free consultation? Do you want them to contact you for a quote? A clear call-to-action should be obvious and enticing to trigger a response.
7. Is your company, product and services information up-to-date?
Over time you may have changed some company, product or service information. For example, if you have changed your pricing, this should be consistent across all the relevant pages in your business website. If you have moved offices or changed contact numbers, this information should be up-to-date.
8. Are your social media icons present and visible?
Social shares and likes mean more people can talk about you and your products and services. Place your social media icons on pages such as your company blogs to make it easy for customers to share your content with their own connections.
9. Is it frustrating and complicated to manage?
A business website should not only be effective for attracting customers but efficient for you and your staff to manage as well. You shouldn’t need to consult a web developer or code expert every time you need to add a product or fix typo errors. A good business website should be built with a content management system that will make it easy, convenient and quick for you or your team to update information.
10. Is your website search engine optimised?
If your target customer is searching for the product or service you provide, what words will they be using on Google? These keywords should be used several times within your website, without sacrificing the quality of the content. The intelligent use of keywords will help your website get higher ranking in search results.
If you’ve answered NO to most of the questions, now is probably the best time to take action. A business website makeover can seem like a daunting, tedious task. But with the right tools and help, it’s more achievable than you think. Just ask us!