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Top 5 E-commerce web design trends in 2018

by Aimee Bulaong on

Top 5 E-commerce web design trends in 2018 – Is Your Business Keeping Up?

The world of e-commerce generated around 1.9 trillion dollars in sales in 2016. According to a report by eMarketer — a widely cited research provider in the arena of digital marketing, those numbers are expected to soar even higher in by 2021 to the tune of $27 trillion.

It can be difficult for most people to wrap their heads around the figures cited above especially if your sales are nowhere near you want them to be. While starting an e-commerce business has become relatively easy, what most people do not realise is that a vast majority of those businesses end up in failure (around 80 percent). In most cases, it was not because the product or service was bad or there was too much competition but rather a failure on the part of business owners to keep up and implement the latest trends in designing and running an e-commerce website.

Check out the following trends which have been instrumental in the success of many e-commerce businesses that do implement them 

  1. Mobile-friendly web design and adaptability

Was your website designed with mobile users in mind? Everybody we know has a smartphone these days, and these devices are more convenient to use and readily accessible than laptops or desktop computers. It would make sense then that a significant percentage of all e-commerce purchases are done through mobile devices (mobile e-commerce).

According to “Statist,”  about 53.9 percent of all e-commerce sales in 2021 will come from mobile devices. That is more than half of $27 trillion!

Simply put, designing your website to become mobile-friendly means implementing web design strategies that enable users to view your web pages in optimal settings regardless of whether they are on their computer or a mobile device.

In the future, your website can also adapt to its users in a myriad of other ways such as displaying content by age, sex and other demographics. Granted such features are not yet a trend but it might very well be, so it is worth keeping an eye on. 

  1. Templates

We’ve all heard of the old saying “do not fix what is not broken” or “do not try to reinvent the wheel”. Both are very much applicable to e-commerce web design particularly in the use of templates. Many might see it as a sign of laziness or lack of creativity which is not necessarily the case.

Ever noticed how smartphones nowadays tend to look similar nowadays save for a few tweaks and difference in internal specs? Well, there is a reason for that, and it is merely because that basic design has performed remarkably well since its introduction. Well, we can say the same thing about specific templates for web design.

Implementing the same template does not necessarily mean that your website will look no different from the others. There is an infinite number of ways to customise a given template.  A professional web designer can customise a template that will work for your e-commerce business, until you come up with something that you can call your own.

  1. Optimise loading time and layout 

According to “Kissmetrics” — a blog about analytics, marketing and testing, 40 percent of people end up clicking away from websites that take more than 3 seconds to load. That is almost half the income potential of an e-commerce website. Hence, it is good practice to load only what is necessary for your web design. Every second counts!

  1. Hamburger menus 

Have you noticed how some websites have only three horizontal lines that you can click or tap into then disappears to reveal a set of submenus? These are called “hamburger menus,” and it is yet another leading trend in web design because it improves navigation and makes your website look a lot less cluttered.

  1. Grids 

The use of grids in web design has proven to be the simplest and most effective ways of optimising user experience. Organising elements by grid makes content clear and simple to navigate. The less clutter, the better and if it suits your design preferences, you can even have the grids blend with the rest of your webpage by removing the borders which are yet another popular trend in e-commerce websites.

If you want your e-commerce business to come out on top, then you have got to get ahead of the curve. Competition in online marketing is incredibly fierce, and we can use any advantage we can get their hands on. You can start by making sure that you are already doing the things mentioned above and continue scanning the e-commerce landscape for new opportunities.

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