Though some philosophers are of the view that colours are entirely mental constructs and not part of the physical features of objects but practically, you cannot deny the significance of colours in your daily decisions. The colour of a website has a great role to play when it comes to influencing the actions of potential customers and established users. A website with beautiful graphics and rich content but wrongly selected colours contradicts webmaster practices and will eventually affect its visitor conversion rate.
You should have in mind that the website is an online representative of your company and it has the potential of reaching out to clients with different educational and social backgrounds anywhere in the world. The look of your site will portray a positive or negative image of your company and entire personality. The choice of a right colour may seem simple, but it’s an important aspect of a website. Because the colours of the website ushers visitors to the site, you have to conduct all due diligence before you make any choice of colours to be used in your site. We have outlined ten important tips that should be implemented when choosing website colours.
PURPOSE OF THE WEBSITE
This is the first law in choosing website colours. You have to identify what the website is really meant for. Is it a marketing site, Corporate, Social networking, Service, Government, Educational or Personal blog? Answering that question will give you the right perspective of colours to be used.
COLOUR SCHEME OF THE COMPANY
The knowledge of the company’s colour scheme is important, as most companies prefer to maintain their brand on their website. If the webmaster is given the freedom to choose the colours to be used, other factors like beauty and colour balance can then be considered.
The colours in the proposed graphics of the website should complement with the other colours on the site. This agreement in colouration is important for the colour harmony of the site.
UTILISE RIGHT COLOUR COMBINATION
The right combination of colours improves the value of a website to visitors. It is generally believed that some colours marry each other, that is why colours like green and white, sky blue and white, black and white can conveniently be combined for positive impact on visitors. The right combination of colours in a website gives off the impression that the company is well organised. If you are still finding it difficult combining colours, you may use the colour-combo-ideas or colour combo online tools to get an effective colour combination for your website.
KNOW THE REAL MEANING OF THE PROPOSED COLOURS
Before you use any colour on your website, you have to endeavor to know the meaning it connotes to your target market. Some colours have different meanings to different people and cultures. With the knowledge of the site’s purpose, you can now choose a colour that will not get a negative impression to the user target market. The meaning of white colours in Japanese culture is totally different to what it connotes in Chinese culture. Red signifies danger to some people but some others take it calmly when it comes in roses.
USE IMPACTFUL COLOURS
It’s been identified that website users unknowingly react to colours. The colour red has been known to irritate visitors to a website. And it has been acknowledged that people working in a red environment tend to work faster but they make lots of mistakes. On the other hand, most people like the colour blue because they tend to be relaxed when they are working in a blue environment. Therefore, you should not choose red for marketing and corporate websites if it does not represent the company’s brand.
USE COLOURS THAT ENCOURAGE POSITIVE FEELINGS
Some colours affect people’s feeling and perception as well as help in modifying their reactions. The perception of the site’s visitors should be considered while making choice of the website’s colours. Black should not be used in social network sites as well as relationship websites. Natural colours should be used in nature base websites to maintain the perception to website visitors.
AVOID COLOUR RIOT
Over colouration of a website can affect visualisation and its rating to visitors. It is advisable to maintain a maximum of three colours in a particular website. The three different colours should be applied in the ratio of 6:3:1. The primary colour should be complimented by the other colours in the website.
BE MINDFUL OF THE BACKGROUND COLOUR
The background colours should have a visual striking effect on the users and it should be one of the three colours on the website. The background colour should not be “loud” but should act as a compliment to the other colours in the website.
CONSIDER COLOUR OUTPUT ON DIFERENT APPLICATIONS
Since your website should be designed to be adaptable to any application (known as a Responsive Website Design), you should choose colours that can be visualised by people using different devices. Smaller devices compound colours making it very difficult for users to really access websites having dark colours.
The above tips will help in customising the colours of your website to achieve greater utility of your online presence.