Is Data Killing Creativity?

by Mackey Kandarajah on


It is really interesting to note the impact of data on design and creativity. On the face of it, the two seem to be opposite to each other. After all, a creative endeavor, thought or action does not necessarily have to follow set paths or even any rational thought. Data, of which more is available than ever before, tries to pinpoint the solutions which have been most successful through various metrics and then attempts to guide the creative team in that direction.

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