Creating a great website is more than just HTML coding. Your website needs to clearly showcase your business in an interesting manner. After all, your website is the heart of your digital marketing strategy from SEO ranking to the ability to convert website visitors into leads or sales. Before you choose your web designer, here are five important tips to consider when finding the best web design company for you.
1. What are your business goals? (be realistic)
Before you even decide to launch or re-design your website you must determine what you want your website to accomplish.
- What are your business goals?
- How will a new web design help?
- What is the purpose of a new web design?
Whether your business goals are concentrated on generating more sales or merely to raise brand awareness, outlining the purpose of your website is a crucial first step for creating a successful web design which is often overlooked.
Furthermore, the goals should be realistic and within a time frame. Years from now, how will you know if you chose the right web designer? Think past “rank #1 of Google” or “getting clicks.” Set clear goals to improve sales, branding and lead generation. You might want to ask your web design agency what services they offer to increase traffic to your website. Your web design company needs to have a strong understanding of your sales cycle so they can plan your website design accordingly to boost your online efficiencies.
2. Understanding Price & Value
Price is usually the elephant in the room, it can potentially end the deal if the price range isn’t within your budget. Note the quote “you get what you pay for” is completely valid in web design. Undoubtedly, if the price is cut on web design to save money, you also diminish the long-term value your website deserves, as the Internet is growing more users every day.
How do you validate the price of your web design? As a business owner, you must conduct research. Raise your concerns and get as much information as you can from your potential web design company. Ask for specific testimonials and result-driven analytics of the value that their web design can offer. You can compare these results to other ROI driven marketing campaigns you have run. Understand that your plan should be on long term value. Price shouldn’t be an issue if the website offers greater ROI opportunities than your other marketing campaigns.
3. Knowing the Process
The online world is constantly evolving making the Internet more technically difficult to master, even for us who live and breathe online. However, the more you know what your web design company is doing the clearer your vision will be. Question your web designers about their methodology and reasoning behind their recommended approach. You should never be confused about the website development process. If the web design company can’t clearly explain this process to you, they’re most likely not right for the job.
4. Content is the Issue
There are many reasons to launch a new website or redesign. From our perspective, most businesses want to elevate the appearance and add specific functions which can help the efficiencies of their business. But a crucial factor of web design (that is often unnoticed) is your website content – the images and text used.
We believe content may be the most imperative factor to think about when considering a web design company. The web designers should deep dive and ask you questions about you, your business, target client and industry in order to write compelling content that aligns with your brand. This ensures that they can moulded a website with a strong foundation to house content that effectively delivers your message, while upholding the quality of your brand.
5. Sustaining Your Investment
After your website is launched, a great web design agency will continue to keep a strong relationship with you. Reliant on how you choose to maintain your website and creating web content, a great web design company will help you with website analytics and provide reports, so you understand how your website visitors are behaving on your website.
Don’t neglect understanding your potential web design company’s ongoing client relationship. Do they offer ongoing website maintenance or search engine optimisation (SEO) for their clients? These are extra ongoing services which significantly assist with the longevity of your success online.
At Spark Interact, we know the importance of the factors stated above. Therefore, we don’t just design websites, we build a strategic, engaging customer experience that strengthens credibility and displays your brand message, to ultimately turn prospects into profits. These were just our 5 quick tips to finding the best web design company, however there are many more things to consider. If you have any questions about your web design project, feel free to contact us! We’re happy to provide free advice and help turn your online business dreams into a reality.