A website serves as an online representation of your business, helping you reach your target audience, generate leads and sales, and improve the overall online presence of your business.
Most website creators only take businesses as far as launching that website. But ensuring a website stays truly and continuously successful – now that’s a whole different ball game. As a business owner, you’ll soon learn that establishing that website is not the end-all and be-all of your digital strategy. Maintaining a website is just as important as building one. To understand this matter thoroughly, let’s delve into the difference between Website Creation vs Website Maintenance and how can you use both to leverage your business.
Website creation, or website development, is the process of creating or building websites. It requires a combination of several skills and disciplines, including:
The goal of website creation is to build a website that is functional, user-friendly, and optimised for search engines, while also meeting the specific needs and goals of the business or organisation. It may also involve adding entirely new features or functions to existing builds, which is fundamental for any business wanting to stay relevant. This may range from building new forms to adding new e-commerce facilities and more.
A website development team may include web designers, programmers, content creators, database administrators, and other professionals working together to build a successful website.
If your website is already up and running, you need to ensure that your website stays accessible and runs smoothly 24/7. This is where you’ll need website maintenance. In a nutshell, website maintenance keeps your website live, and all of its functions running. It includes:
Regular website maintenance is important to ensure your website remains functional, secure, up-to-date, and provides a positive user experience. Just like your car, there are things that can go wrong if you don’t get your website “serviced” consistently. Failure to perform website maintenance can result in technical issues, security vulnerabilities, and a decrease in search engine rankings.