Website Design for the Wedding, Bridal & Floral Industry
If your business is in the wedding, bridal or floral industry, then your website will set the tone for the quality of service you will give on what is one of the most important days of your customers’ lives.
Easyweddings.com.au stated in their 2019 annual report that the wedding industry is now worth $3.7 billion to the Australian economy. If your website is poorly designed, slow to load, difficult to navigate or doesn’t make the best use of SEO bringing customers to your page in the first place – that’s even more of that total annual spend which will end up going to your competitors instead.
Your website should also be responsive on mobile devices so that the link to your webpage on your social media pages retains the same level of enthusiasm for the customer when they click through to your website. Broken links, or generally clicking through to a poorly thought-out website can instantly turn off buyers. After all, given the fact that weddings are expensive, once-in-a-lifetime affairs, your customers will expect only the best. Your website needs to reflect this not just in terms of your products and services, but in the design and overall aesthetic too.
As there is so much choice these days for weddings, your customers are looking for a little reassurance. We can integrate this into your wedding, bridal or floral website design by including customer reviews and feedback. We could also create a blog or gallery with satisfied customers at their wedding, clearly displaying the products or services you provided for them. It’s these finishing touches which turn your website design into something tangible for your customers to truly believe in and want as part of their special day.
As your customers might have lots of questions or might access your website after hours, you could also make use of chatbot technology which we provide here at Spark Interact. This is in addition to Google Adwords, SEO and other marketing strategies to ensure brides and grooms across Australia know about your business. When they see your Spark designed website which has been fully optimised to their needs, they’ll be ready to say “I do”.