Website design is not a straightforward task. A good website must have a lot of characteristics to be successful. The customers must find your site interesting and informative. The colours, layout, design, fonts, content, graphics, videos and pictures, tools and features must be carefully deployed and meticulously planned so that you have a dazzling, contemporary website that is loved by your customers. A good website can speak volumes about the professionalism behind your business. The most important task you must not overlook is optimizing your site for the major search engines. This can help you reach out to the maximum number of potential customers.