You must approach the topic of website design with the right perspective. If you imagine that only attractive colours and graphics make up a good website, you are thoroughly mistaken. Visitors come to your website to learn about your products and services. To engage your customers meaningfully and effectively, your website must have powerful content that is optimized for search engines. This will help bring in new leads and also convert leads into sales. While designing your website, keen attention must be paid to the layout, design, graphics, fonts, colours, tools and features that can appeal to the customers in a powerful way.