Wix vs. WordPress – Which one is worth your investment?


Recently updated on February 2nd, 2023 at 01:30 pm

Even without any experience in web development, you can create a website with a sleek, professional design – provided you use the right tools. Two of the most powerful, user-friendly options available are the website builders Wix and WordPress. They both offer hundreds of premade templates and countless options for easy customisation. However, they also come at a cost. In order to access all of their features, you’ll need to purchase a premium account. 

So, before you get your wallet out, let’s have a look at the benefits of each to see which one is worth your investment. Here’s a rundown of the major differences between the Wix and WordPress platforms:

Ease of use

With scaled back options and a user-friendly interface, Wix comes out on top as the best option for amateurs. Whilst WordPress offers tens of thousands of unique plugins to play with, it makes no effort to hold your hand through the process. This makes it a little overwhelming to use, especially when you’re starting from a blank page. 

Consequently, Wix has an easier learning curve than WordPress. It’s faster and more intuitive to get a page up and running. That said, if you do want to explore more interesting layouts and dynamic elements, WordPress has a lot more to offer.


  • Easy website builder
  • Visual drag-and-drop editor
  • Easy to use, but less flexible


  • Great CMS (Content Management System)
  • Limited page previewing
  • Flexible, but more complicated

Wix gives you artistically designed templates, right out of the box.


If you want a minimalistic website without animations or complex layouts, then Wix will work fine for you. However, if you don’t want to stick to the templates, WordPress can offer virtually anything that you have in mind.


  • Closed-source
  • 100s of plugins and themes
  • Best for conventional use (simple design and animation)


  • Open source
  • 55,000+ plugins and 12,000+ themes
  • Best for complex, personalised designs

Search Engine Optimisation (SEO)

Both Wix and WordPress ensure that your site is crawlable and indexable, the two most important things search engines look for. However, most SEO experts believe that WordPress has better optimisation tools than Wix. By providing more advanced options, WordPress lets you dive much deeper into how your website is designed for SEO.


  • Contains just the essential SEO features needed to rank a website


  • Contains advanced SEO features
  • Has the capability to control and optimise every part of your website


Due to its open-source nature, WordPress is generally considered less secure than Wix. Even so, you are still able to create a secure website in WordPress – it just takes a little more effort. Also, if you plan on outsourcing the building of your site on either platform, we still recommend hiring a well-trusted web developer to protect your privacy.


  • Highly secure
  • Tight controls over third-party apps
  • Third-party developers follow strict security guidelines


  • Less strict screening process for third-party apps
  • Poorly coded plugins can cause issues
  • Admin/editor is responsible for updating security and performance

WordPress lets you browse from countless themes to use as your site’s building blocks.

Customer Support

While both platforms provide 24/7 support services for paying customers, Wix has the stronger troubleshooting options. WordPress’s expansive library of third-party plugins is a bit of a double-edge sword here, as they can’t monitor and control everything on their platform. Meanwhile, Wix’s close oversight allows them to have an answer to almost any issue you might experience.


  • 24/7 customer support line
  • Live chat
  • Email enquiries
  • VIP support (first priority)


  • Community forums
  • 24-hours, Mon-Fri priority live chat
  • Support documentation
  • Some paid plug-ins have their own customer support


Both Wix and WordPress have a range of tiered subscription plans. When looking at prices, keep in mind that certain plugins, templates, and hosting services can have additional associated costs. 

For example, BlueHost, a recommended WordPress hosting service, will cost you another $4-8 per month. Or consider WooCommerce, a premium eCommerce WordPress plugin, that can cost you up to $299, depending on your usage. Both of these may be essential for your website to function the way you need it to.


Website Plans
  1. VIP (first priority support) - US$24.50/month
  2. Unlimited (entrepreneur and freelancers) - US$12.50/month
  3. Combo (for personal use) - US$8.50/month
  4. Connect Domain (most basic) US$4.50/month
Business and eCommerce Plans
  1. Business VIP (get the full suite) - US$35/month
  2. Business Unlimited (grow your business) - US$25/month
  3. Business Basic (accept online payments) - US$17/month


Website Plans
  1. Personal (best for personal use) - USD $7/month
  2. Premium (best for freelancers) - USD $14/month
  3. Business (best for small businesses) - USD $30/month
  4. eCommerce (best for online stores) - USD $54/month

WordPress lets you explore a number of free and paid plugins

Choose what works for you

If you’re still unsure which one to use, both Wix and WordPress have free plans that you can try. We recommend testing out both before committing to any purchases, as they each have their own strengths. Ultimately, you should choose the platform that you’re most comfortable working with while achieving your personal goals.

Remember, building the website is just the beginning. You will be using these platforms well into the future to keep your website running effectively. Seek professional advice if you need it, but don’t be afraid to experiment with what works best for you!

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