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Spark’s digital team and graphic designers also worked closely with NRG Cleaners to create a new brand style guide that could be rolled out across all marketing channels. This branding process included new typography, image styles, icons, graphics, and business cards.
As part of the updated brand identity, Spark also directed a photoshoot to create a portfolio of images that could be used across all future marketing materials.
With the communication strategy and brand direction in place, Spark was then able to design and build the new website.
With a clean and friendly look, the website matched NRG Cleaner’s strong focus on teamwork and cleaning credentials. This included a comprehensive service offering in the main menu to show its broad expertise across industries.