Case studies

NRG Cleaners

A formidable cleaning company needed an online presentation to match.

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The Brief

Spark was asked to develop a marketing strategy, brand identity and a new website to help NRG Cleaners secure long-term cleaning contracts.

The Solution

Despite having extensive experience and connections throughout the cleaning industry, NRG Cleaners was looking to establish a strong online presence and new branding to branch out and win more clients. 

Communication Strategy

We held an initial discovery workshop to understand the unique selling proposition of NRG Cleaners and what they want to be known for in the industry. From there we were able to create a powerful communication strategy to assist them in winning larger cleaning contracts. 

Brand Strategy

Spark’s digital team and graphic designers also worked closely with NRG Cleaners to create a new brand style guide that could be rolled out across all marketing channels. This branding process included new typography, image styles, icons, graphics, and business cards.

As part of the updated brand identity, Spark also directed a photoshoot to create a portfolio of images that could be used across all future marketing materials. 

New Website

With the communication strategy and brand direction in place, Spark was then able to design and build the new website. 

With a clean and friendly look, the website matched NRG Cleaner’s strong focus on teamwork and cleaning credentials. This included a comprehensive service offering in the main menu to show its broad expertise across industries. 

The Result

We were delighted to hear that NRG Cleaners was thrilled with its new communication strategy, brand identity, and website. The company’s management team now has the confidence to approach large-scale clients and win long-term cleaning contracts. Spark has now become NRG Cleaners’ go-to for their marketing and design needs.
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