Recently updated on May 23rd, 2024 at 12:39 pm

Case Studies

Preference Floors

Fuelling the Growth of Australia’s Premier Flooring Company

Services provided:

Learn how our experts would grow your business

A wicker armchair with a grey cushion and colorful pillows sits on a wooden floor. Nearby, a brown leather bag and a single sandal rest beside the chair. This cozy scene subtly reflects the inviting ambiance that Spark Interact's web design and branding service aims to create for your online presence.

Brand Strategy

With new product lines being developed and added every year, Spark’s creative team have been working closely with Director Eddie Liu in developing a branding strategy to ensure key positioning of their product range within the Australian marketplace.

Web Strategy

The Spark-designed website was first launched in 2013 and
updated with all new features in 2014. Spark rebuilt the website
again in 2015 to reflect the expanded range of products and deliver
a richer and more interactive user experience

Brochures, Packaging and POS

The Spark team takes great pride in supporting Preference Floors in designing their packaging and point of sale material. Banners for exhibitions and floor sample stands complete the in-store experience for the end user, creating a strong selling platform for the retailer and ultimately a solid brand foundation for Preference Floors.

Preference Floors aim to be the market leaders in timber and bamboo flooring and Spark continues to be a key ingredient to this strategy. Through our innovative designs and our commitment to bringing the full brand experience in front of their customers, Preference Floors is well on their way to achieving their success story!


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Listen to our client stories…

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Watch Eddie’s Story

Recently updated on September 16th, 2021 at 04:57 pm

“They give me the result I want so I can focus on running my business”.

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Watch Steven’s Story

Recently updated on September 16th, 2021 at 04:56 pm

“It would take a lot to change our minds and think outside of Spark.”