Call now 1300 799 858

Insights & News

Discover actionable digital marketing strategies and industry insights from Spark’s expert team.
We’re thrilled to announce that Spark Interact has been recognised with a 2025 Australian Web Award for our work on the Carbon Farming Foundation website.

Topic

Categories post
A digital graphic announces "We are now AroFlo Official Partner" with the tagline "WorkLife, sorted." and features the Spark logo in the bottom right corner—proud to join the AroFlo Partner Network supporting trades businesses.
Spark Interact Joins the AroFlo Partner Network — Helping Trades Businesses Level Up Their Templates
We’re proud to announce that Spark Interact has been officially added to the AroFlo Partner Network. This milestone recognises our expertise in helping businesses get the most out of AroFlo and reflects our long‑standing commitment to supporting trades and service companies with professional, branded documentation.
Web Designer vs Developer
How to Pick a Web Design Agency: 12 Things to Know
Choosing the right web design agency determines whether your website becomes a revenue-generating asset or an expensive digital brochure. With over 15,000 agencies across Australia, finding the perfect partner requires evaluating portfolios, technical expertise, SEO knowledge, and pricing transparency. This comprehensive guide reveals 12 essential factors to assess before making your decision—ensuring you invest wisely in your digital presence.
Hiring Quality Web Designers
Why Do I Need a Web Designer: 5 Problems Only Professionals Can Fix
DIY website builders may seem appealing, but they expose Australian businesses to costly problems: poor mobile responsiveness losing up to 60% of customers, technical SEO flaws burying you on Google, user experience issues driving buyers away, legal compliance risks, and ongoing maintenance headaches. Investing $3,000–$10,000 in professional web design delivers better conversions, saves time, and protects your reputation.
mobile first website redesign
How to Prepare Your Content for a Small Business Website Redesign
A poorly planned website redesign can wipe out months of SEO progress and cost Australian small businesses up to 40% of their organic traffic. This comprehensive guide outlines 10 essential content preparation steps—from conducting audits and creating redirect maps to ensuring compliance and setting up tracking—so you can preserve your search rankings, maintain traffic, and set your redesigned site up for long-term success.
Two women stand together outdoors, looking at a smartphone, as abstract shapes form a vibrant backdrop—highlighting how AI and Microsoft Advertising can boost ROI in the digital world.
AI Meets ROI: Key Insights for Microsoft Advertising Success
Here's what Sydney marketers need to know about leveraging Microsoft's advertising ecosystem effectively.
web design
What Is Web Designing? Definition & Business Guide
Understanding web designing is crucial for anyone building an online presence. Web design encompasses the visual layout, user interface, and overall experience of a website. It combines creativity with technical knowledge to produce sites that are both beautiful and functional. From colour schemes and typography to navigation and responsive design, every element plays a vital role. This guide breaks down what web designing truly means and how it can transform your business's digital presence.

Stay Ahead with Spark Insights

Fuel your marketing strategy with Sydney’s freshest digital trends, case studies, and exclusive tips delivered straight to your inbox.