We’re thrilled to announce that Spark Interact has been recognised with a 2025 Australian Web Award for our work on the Carbon Farming Foundation website.
What Is Branding, Really? (And Why It Matters More Than You Think)
Carol Lobo
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Brand
Why Montserrat Isn’t the Body Font Hero You Think It Is
Montserrat looks stunning, but it's a terrible choice for body text. Its geometric precision and uniform strokes create visual fatigue, making extended reading difficult. The expanded character width causes awkward line lengths, while the lack of natural variation forces readers' eyes to work overtime. Use Montserrat for headings where it shines, but pair it with proper text fonts for readable body copy.
Kath Norris
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Design
Your Website Holiday Shutdown Checklist: What to Prepare Before Holiday Shutdown Periods
The end-of-year break is nearly here. While you're looking forward to some well-deserved time off, your website needs to keep working — or at least, not break while you're away.
Spark
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Web, Website Maintenance
Brand Identity in the Age of AI
We’ve been having a lot of conversations lately about AI and branding. Not the “should we use AI?” conversations—that ship has sailed. Everyone’s using it. The more interesting conversations are about what happens when businesses start generating content at scale without the strategic foundation to guide it.
Kath Norris
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Marketing, Tools
A $96.5 Million Warning Shot for Public Digital Projects
The Bureau of Meteorology’s website overhaul has become a headline example of a public digital project going off the rails. A decade-long modernisation program, with the initial cost of $4.1 million and a final cost of $96.5 million, nine contract extensions, and a public backlash that arrived the moment the new interface went live.
Carol Lobo
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News
Information Fatigue Is Real: How to Filter What Matters
Every trend. Every update. Every notification. It never stops.
