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Discover actionable digital marketing strategies and industry insights from Spark’s expert team.
We’re thrilled to announce that Spark Interact has been recognised with a 2025 Australian Web Award for our work on the Carbon Farming Foundation website.

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Illustration of a winding road with AI guardrails passing through mountains, featuring glowing spheres along the path on a purple and pink gradient background.
Simple AI Guardrails That Protect Your Brand
Three people sit at a table in a modern office with large windows, discussing client growth. Two laptops, documents, a bowl, and a power cord are on the table. Colorful pillows decorate the bench behind them.
Announcing Spark and Baxter IP Partnership - Empowering Clients for Growth Through Brand Protection
Three pink cylindrical platforms are stacked diagonally upward, with a dotted arrow line tracing a stepped path—symbolizing first impressions and growth—in the vibrant AI world, set against a gradient purple and pink background.
First impressions in an AI world: Your Brand Above the Fold
We all know first impressions matter. What has changed is where that first impression happens.
A translucent hand holds a red marble, with a dotted path from a white marble, suggesting an AI Informed Brand Journey and decision-making against a blue gradient background.
From Random Acts of Marketing to an AI Informed Brand Journey
We all know first impressions matter. What has changed is where that first impression happens.
A person holds a transparent digital tablet displaying virtual data powered by AI while standing on a busy city street with bright billboards and blurred pedestrians at dusk.
Measuring the Brand Experience in an AI Shaped World
We all know first impressions matter. What has changed is where that first impression happens.
A blue-toned digital illustration shows a target with an arrow in the center, surrounded by dollar sign coins and abstract circuit lines—perfect for Sydney businesses eyeing a $20,000 tax write-off.
ABM vs Google Ads: How to Compare ROI Without Choosing Sides

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