Capability Statement Example
Top 10 Capability Statement Examples for 2025
See how Australia's leading companies present their capabilities and win multi-million dollar contracts
The key elements of a successful capability statement
Every successful capability statement combines these essential elements to create a compelling business narrative. We've designed analysed hundreds of winning submissions to show you what works.
Professional design
Universal format
Concise content
Corporate values
Qualifications & accreditations
Major projects
Why Study Capability Statement Examples?
Examining successful capability statements provides invaluable insights into what makes a tender-winning document. By analyzing real examples that have secured major contracts, you’ll understand the critical elements that evaluators look for and how to present your business effectively.
Whether you’re creating your first capability statement or improving an existing one, studying proven examples helps you understand industry standards, avoid common pitfalls, and implement winning strategies. These examples showcase how successful companies present their strengths and demonstrate their value to potential clients.
Studying examples helps you:
- Understand the expected professional standard and format for your industry
- Learn how to effectively structure and present your company's strengths
- See how successful companies showcase their projects and achievements
- Identify the key elements that evaluators look for in submissions
- Avoid common mistakes that could weaken your presentation
- Discover best practices for demonstrating compliance and credentials
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Let's Look at Capability Statement Examples in Action
Explore how leading companies combine these elements to create winning capability statements
Decocorp
We collaborated with Decocorp to create a sophisticated 20-page capability statement that perfectly balances visual impact with commercial credibility.
Working closely with their team, we showcased their expertise through:
– Professional project portfolio presentation
– Clear demonstration of design capabilities
– Strong emphasis on commercial outcomes
– Strategic use of visuals and metrics
Decocorp
We collaborated with Decocorp to craft a stunning 20-page capability statement that reflects their design focus! This statement elevates their brand and showcases their design expertise through impactful visuals and exceptional storytelling.
Picton Civil
We partnered with Picton Civil to create a capability statement that showcases their expertise in delivering complex civil infrastructure projects. Working closely with their leadership team, we developed a document that highlights their impressive track record:
– Comprehensive fleet capability presentation
– Detailed showcase of major infrastructure projects
– Strong emphasis on local expertise and community engagement
– Clear demonstration of civil construction experience
– Spotlight on environmental and safety commitments
Geddes Group
Our collaboration sought to redefine Geddes Group’s identity, moving beyond a niche supplier to showcase its vast capabilities.
Spark’s proficiency in crafting compelling narratives has reshaped how Geddes Group is perceived, unlocking opportunities across diverse sectors. We take pride in being the driving force behind this positive transformation!
Western Water Solution
We partnered with Western Water Solutions to create a capability statement that captures their specialised expertise in water infrastructure solutions. Working closely with their team, we developed a document that showcases their unique problem-solving approach and technical excellence:
– Clear presentation of specialised water management solutions
– Detailed case studies of complex water infrastructure projects
– Strong emphasis on innovative problem-solving methodologies
– Technical expertise presented in an accessible way
– Focus on sustainable water management practices
Secure more business
with a Capability Statement
Not sure where to start? Speak to our dedicated team. We have local experience across every sector, and we’re more than happy to discuss the best way for your business to craft an effective Capability Statement Template.
Core Power Solutions
Spark was asked to create a standout capability statement for Core Power Solutions. As a relatively new business, they wanted a professional document that would establish their credibility and open doors.
Spark worked on building a capability statement that was fresh and professional utilising Core Power Solutions’ green and blue colour theme throughout. With their modern branding, we focused on using industry-standard terminology and their clients’ project images to ensure relevancy for the target market.
Upon the completion of the capability statement, the Core Power Solutions team were incredibly proud of the final product and looked forward to utilising it in their tendering process.
Rosmore Electrical
Spark was asked to create a capability Statement for tender submissions that would reflect Rosmore’s expertise cabling services as well as their rail specialisation.
Spark was asked to create a simple core values diagram that would fit with the current branding. Building off our copywriting, we created a diagram that proved to be a standout design element, communicating the company culture in a way that words could not do.
Rosmore Electrical was appreciative of Sparks’ work on building their capability statement. The client found our level of service and attention to his feedback a breath of fresh air and he was particularly pleased with our ability to take the presentation to a new level.
Azcavation Earthmoving
Azcavation, a Melbourne-based excavation business, was looking to expand their reach and acquire larger projects. With an outstanding reputation, our task was to showcase their expertise in the best light through a capability statement.
Spark worked on making sure their branding was at the forefront of the capability statement. With a superhero-like logo and eye-catching colours, we were able to create a modern and professional capability statement that set them ahead of their competitors. The capability statement showcased Azcavation’s specialised services, previous projects, a full fleet listing and their business milestones to date.
The team at Azcavation were extremely happy with the finished product. With Spark’s smooth production process, they were able to receive their capability statement with a fast turnaround time and have it ready for their future tenders.
Eastern Built Premium Upkeep
Spark was asked to create a modern, but sleek brochure and website for their new service. Keeping in mind their minimalist goal, these materials would service as a central hub for potential customers to view their service.
Spark built a sleek and modern website that matched their initial requests. We worked on using their professional photography at the forefront of their website, to help accentuate the quality of their service.
The brochure was created to run a mail drop campaign where Eastern Built could advertise the service to selected suburbs. Already having the background of the service from the website, Spark set out to build a brochure that would catch the attention of potential customers. Keeping the classic simplistic branding, we focused on using the photography provided to entice the reader. Dedicating large spaces to fill with the luxurious home projects.
Eastern Built were extremely impressed with our ability to adhere to their design requests and maintain their original branding. We worked closely with them to ensure they were satisfied with every step of the design process, both for the brochure and website. Together we’re able to craft lasting marketing material that will assist with the promotion of their new service.
Elite Roads
Elite Roads had a Capability Statement that had been created in-house. They wanted to shorten this document to showcase their information more succinctly to quickly highlight their quality of work in order to secure new contracts.
Using well-thought pagination and design elements including highlighted key points and icons. This allowed us to reduce the number of pages while keeping in the important information while making it visually appealing.
Spark was able to keep the branding that Elite Roads had set from their new website and carry that through to the Capability Statement allowing for consistency across marketing tools.
Link Mechanical
Spark was given the task to create an industry-standard capability statement that reflects Link Mechanical’s branding and specialised services. Spark used elements of the logo to help build the overall brand and feel for the capability statement. Adding in the classic blue and red color scheme, curved edges and the logo itself as an accent piece. This had created a clean, yet bold capability statement that would not overwhelm the reader.
The critical part of this project was ensuring that all pages fit their required information, alongside with the designated branding. Link Mechanical’s HVAC capabilities could not be hidden away from the visuals, nor overload the reader with small text. We balanced this by using clear and large images to negate white space, and to minimise adding small images throughout.
Upon receiving their capability statement, Link Mechanical was elated to have it fully completed and ready for their use with future tender submissions.
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Stand Tall
Give your company an edge in your next big tender
Meet tender requirements while showing the most professional, highest-quality side of your business. The standard of your EOI is a direct reflection of your abilities, so make sure to put your best foot forward with a well-designed Capability Statement.
Hot Water Maintenance
As an existing Spark client, Hot Water Maintenance (HWM) came to us with a request of building more marketing collateral for the business. During the initial meeting we came up with multiple options which were narrowed down to creating a capability statement and promoting their core services via email marketing and Facebook ads.
Spark worked with HWM to iron out which services were of key importance for their business and to bring those out more fully. With our previous knowledge of their branding, the capability statement was streamlined into a well thought out marketing brochure.
Shortly after we began working on designing email marketing campaigns and facebook ads. Using the capability statement as our main resource, we designed, wrote copy and executed the emails and facebook ads, while also monitoring the post live data.
The client was extremely pleased with Sparks efficiency and our consistency with maintaining their branding. The ongoing marketing campaign continues to be an effective lead generation tool for their business.
MADD Industries
Cedar Con
Spark was approached to develop a capability statement and a brand-new website that put Cedar Con’s capabilities front and center. Spark also worked on the design for the capability statement first, to ensure the website was uniform.
Without any brand guidelines or current creative assets, Spark established a design theme that would serve as the standard for all Cedar Con marketing materials. Spark used Cedar Con’s eye-catching yellow to highlight key points and the navy as the base.
The Director at Cedar Con, Khaled Rabah, was extremely satisfied with the efficiency of the work process.
Now he not only has a capability statement and website, but he also has a solid foundation for other materials he needs to promote his services and the business as a whole.
Chess Electrics
Chess Electrics is an established and well-respected electrical contractor for mining and industrial projects. Chess Electrics had requested for the capability statement to be completed as a priority due to an upcoming tender. Upon the completion of that project, we worked on rebuilding their website to follow the design direction we set.
Keeping a similar structure to their previous website, we elevated it to become more user-friendly and easy to manage. With a revamped website and a fresh capability statement, Chess Electrics now has the confidence to tackle any future enquires and opportunities that come their way.
D-Twin
D-Twin provides enterprise product lifecycle management, creating almost real-time virtual reproductions of physical products and processes through a powerful technology known as the Digital Twin.
D-Twin engaged Spark because they needed a website that would grab their audience’s attention, not confuse them. Spark moved away from heavy text explanations and instead focused on nailing a visually striking landing page, custom-creating a 3D animation that captured D-Twin’s service in one.
The result was a professional, uncluttered design that spoke D-Twin’s message so clearly that they entrusted Spark with the design of their capability statement as well.
Crane Tech
Premier crane-hire company, Crane-Tech, wanted a capability statement to help promote their fleet. Crane-Tech had a tight deadline due to an upcoming tender. The Crane-Tech team was satisfied with the production of their capability statement and happy to receive the final product. They were impressed with Sparks’ ability to pull the resources together and work collaboratively to have the capability statement ready for their tender submission.
EDC Electrical
EDC Electrical got in touch with Spark to help redesign and condense their old Capability Statements into one professional piece to showcase their abilities to potential clients.
While EDC Electrical had past Capability Statements they wanted to put together a new piece that was up-to-date, more visually appealing and highlighted their capabilities in a more concise document. This piece would also be used as a sales tool when clients came into their headquarters.
Fenisi
Spark was chosen by leading prefabrication building system company Fenisi to create a new product brochure showcasing its popular fabricated bathroom pods that was to be used to attract more top tier construction and development clients.
Jennings Plumbing
Jennings Plumbing is a specialised provider of plumbing and pipework services. The goal was to provide a capability statement highlighting their wide range of capabilities, as well as their strong experience within multiple industries.
Kings Security Doors
Leading supplier of security doors and screens, Kings Security approached Spark to boost their presentation, branding and marketing material to support a new product.
When an existing brand has a strong presence in the market, its value should be acknowledged when looking at change. This was the case with Kings Security when it came to giving a modern take on their brand.
The result was a refreshed brand identity that was both eye-catching and professional. Kings Security now has a strong presence in the security door and screen market, thanks to the new look and feel created by Spark.
NRG Cleaners
Spark was asked to develop a marketing strategy, brand identity and new website to help NRG Cleaners secure long-term cleaning contracts.
Secure Travel
Generating online customer bookings was the key to this new website project for luggage wrapping provider Secure Travel.
Our partner on this website redesign project was looking to establish a brand presence in New Zealand and generate more online leads through an easy-to-use booking system for its luggage wrapping services.
NRG Indigenous
Working in partnership with our current client NRG Cleaners, they were seeking to promote a new cleaning business focused on creating avenues of employment for Indigenous & Torres Strait Islanders.
For more than 15 years, Spark has helped businesses throughout Australia professionally present their capabilities. We’ve empowered clients in construction, mining, utilities and tech industries to tender more efficiently and more effectively. We have in-house teams across marketing, content writing and visual design, so we do the heavy lifting for you when it comes to crafting a high-quality Capability Statement.
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